Email marketing strategies are based on the creation and management of relationships with the company's public, however, email marketing can generate synergies with other online marketing strategies that a priori are not usually mixed. This time we will talk about how email marketing can help search engine positioning. [...]
A recent field study carried out by Exact Target entitled "Subscribers, Fans, and Followers", whose objective was to find out how users use email, Facebook and Twitter to interact with brands, yields very interesting data on the so-called Millennials segment (or Generation Y, people born between 1982 and 2010).
There are three major advantages of Pinterest as an email marketing booster:
1. Increase the list of opt-in emails through social networks. Not all users who follow us on any of the social networks in which we are present, have opted-in to the email marketing programme. For this reason, social networks are an interesting source to increase the lists [...]
