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Escalar sin aumentar la complejidad operativa: Cómo Eroski redujo un 60% el tiempo de producción de sus campañas CRM

9 de July de 2026 Jordi Puig Comments Off on Escalar sin aumentar la complejidad operativa: Cómo Eroski redujo un 60% el tiempo de producción de sus campañas CRM

Muchas empresas ya disponen de una plataforma potente como Salesforce Marketing Cloud. Sin embargo, el verdadero reto no suele estar en la tecnología, sino en la forma de operar sobre ella. Procesos manuales, dependencias entre equipos, campañas que requieren demasiadas horas de producción y una creciente complejidad operativa terminan limitando la capacidad del equipo de […]

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