On the road to optimising the deliverability of our email campaigns there is one critical step. This is registration acquisition. Many customers ask us if the best option to ensure good results in email marketing is to use double opt-in in this phase of recruitment. The answer is yes... and also, [...]
The quality of a mailing list is a vital factor for the success of email marketing actions, so the timing of lead acquisition is of great importance. There are several methods for acquiring registrations, but all of them require the user's confirmation in one way or another. Today we will talk about [...]
There are 2 basic rules to bear in mind when creating a registration form: 1. The more information we ask the user for, the fewer the number of registrations will be. In other words, we must make the registration process as easy as possible in order to increase the visits/registration ratio. 2. Rule no. 1 has [...]
