Loyalty email marketing can be extremely efficient. According to the latest Response Rate Report from the Direct Marketing Association, in 2012 the ROI of loyalty email marketing was 28.50$ in sales for every 1$ invested. However, the following data on the ROI of email marketing has caught our attention: [...]
Many times, smaller companies that start using email marketing, do it by inertia, without much depth in their objectives and without having much idea of the results that can be expected. However, when we start to take email marketing seriously and we realise that with some perspective [...]
Within the Best Practices reviewed by Dela Quist in his webinar "Approach with caution: 3 email best practices to think twice about" and after analysing the first point (A/B Test) in the previous article.
