We have been talking for a few days about the open rate, how to optimise it and that we should not become obsessed with it. We will never tire of saying that although it is an important metric, our objectives should go beyond it and be more oriented towards conversion. However, a situation that we find ourselves in [...]
The fall in the opening rate in summer What can we do?
August. The holidays are here and the "Out of office" autoresponders are on the rise. We also see, in many cases, a significant drop in the opening rates of our emails, even more so if we are talking about B2B mailings. This drop is natural, but it still worries many marketers and raises concerns about what to do [...]
3 Email Best Practices you should reconsider(II): Optimising open rate
Within the Best Practices reviewed by Dela Quist in his webinar "Approach with caution: 3 email best practices to think twice about" and after analysing the first point (A/B Test) in the previous article.