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Opening Rate

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Blog, Opening Rate

Open rates by sector in email marketing

28 August 2013 Jordi Puig Comments Off on Tasa de apertura por sector en email marketing

We have been talking for a few days about the open rate, how to optimise it and that we should not become obsessed with it. We will never tire of saying that although it is an important metric, our objectives should go beyond it and be more oriented towards conversion. However, a situation that we find ourselves in [...]

Blog, Opening Rate

The fall in the opening rate in summer What can we do?

19 August 2013 Jordi Puig Comments Off on La caída de la tasa de apertura en verano ¿Qué podemos hacer?

August. The holidays are here and the "Out of office" autoresponders are on the rise. We also see, in many cases, a significant drop in the opening rates of our emails, even more so if we are talking about B2B mailings. This drop is natural, but it still worries many marketers and raises concerns about what to do [...]

Blog, Opening Rate

3 Email Best Practices you should reconsider(II): Optimising open rate

14 August 2013 Jordi Puig Comments Off on 3 Email Best Practices que deberías reconsiderar(II): Optimizar la tasa de apertura

Within the Best Practices reviewed by Dela Quist in his webinar "Approach with caution: 3 email best practices to think twice about" and after analysing the first point (A/B Test) in the previous article.

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