In this post we present the results obtained in an Email Marketing action that we carried out for a well-known retailer. Specifically, we analyse the results from the point of view of the environments of interaction with the message (mobile, webmail or desktop email client). The action consisted of sending 630,000 emails to [...]
Use of email on mobile devices
The use of smartphones and tablets is conditioning the way in which users access digital content. In fact, in the mobile world we can say that there is an inbox that centralises all digital communications received: Facebook updates, tweets, emails, etc. arrive on the screen of the mobile device. [...]