Today we offer you Dela Quist's thoughts on some frequently used email marketing strategies and we take the opportunity to qualify what we stated in the previous article on deliverability. The CEO of Alchemy Worx, one of the UK's leading email marketing agencies, responds to some of the most common assertions in the industry and [...]
Applications of A/B testing in Email Marketing
A/B testing is the most common form of testing among marketers because of its simplicity and effectiveness in validating hypotheses involving a single variable. A/B testing consists of confronting two or more versions of the same message with the particularity that the same variable will change [...].