Everything you didn't know about SMS Marketing

During the latest blog postsWe have been talking many times about the importance of Email Marketing and how our company can benefit from excellent mailings to achieve our goals.

So now let's talk about the SMS Marketinganother technique compatible with Email Marketing that is really effective. So, if you want to continue to improve your customer relations and at the same time achieve good results, this is for you. 

Previously, we were looking at several ways on how to integrate SMS MarketingThe following is always kept in mind that it is a medium much more intimate than Email Marketing.

In this post, we are going to talk about the SMS Marketing and we will see why it is a very interesting action to take into account. In addition, we are going to introduce you to different techniques that we can realise through its use, and finally, the benefits we get from running this type of campaign. 

In recent years, marketing experts have taken advantage of the dependence that exists between people and mobile devices. It is undeniable that nowadays, if we think of our customers, we will almost certainly imagine them using their mobile device, or even with it.

What are the proven metrics of SMS Marketing?

Therefore, through the use of SMS Marketing, we have been able to observe how the OPENINGS RATE we get is really high. According to SMS comparison70% of users open our mailings within 5 minutes of receiving them, 90% open them within 30 minutes, and finally, by 2023, the open rate has reached an average of average opening rate of 98%.

The click-through rate is also a noteworthy metric. According to a report by SimpleTextingWe have seen how digital marketers using SMS marketing have seen click-through rates of between 20% and 35%.

What are the benefits of SMS campaigns?

– Direct and effective channel. It is a direct channel that taking into account the metrics obtained, will almost certainly ensure a good open and click-through rate.

– Very economical channel. SMS Marketing is one of the cheapest channelsIt allows us to send mass mailings at a very affordable price.

– Under-exploited channel. Nowadays, particularly in Spain, the use of SMS Marketing has been virtually unexploited. Therefore, it may be a good way to differentiate yourself from your competitors and contact your customers through a less exploited channel.

– Complementary channel. As we said at the beginning, it's a perfect channel if you are looking for a way to reach out to your customers through a different channel.

What kind of campaigns can we carry out using SMS Marketing?

– Reminders. These can be very useful if we are interested in remember by SMS notifications of appointments, bookings, events, etc.

– Confirmations. These campaigns can also be very useful for assure users that some of their actions have been successfully completedsuch as a purchase, a registration, or a subscription.

– Order status. These mailings, which may follow confirmation campaigns, serve to inform the customer about the status of the order. which it has previously purchased.

– Special dates. These campaigns are really useful. These consist of taking advantage of occasional days to send SMS and get more sales, whether it's Black Friday, Mother's Day, or your customer's birthday.

– Offers and promotions. As with other channels, SMS Marketing can also be used for the following purposes disseminate promotions with the aim of informing users and encouraging subsequent purchases.