Blog, Email design

5 tips to improve your email conversion

8 July 2015 Comments Off on 5 consejos para mejorar la conversión de tus emails

When we are going to create an email we must take into account that we are in a direct marketing environment, where the value is generated by conversions. In this post we collect 5 basic tips that will help you improve the response rates of your emails.

    • Place the offer in the upper third of the message, visible and prominent.. Branding elements are important, but in email marketing we are in the realm of direct marketing where the most important thing is responses and conversions. Don't be shy and highlight the offer over the rest of the elements.
    • Conveys urgency. There are different techniques, from time-limited offers, to the imminent start of a flash sale, to communicating a stock limit. Conveying a sense of urgency in response is one of the best ways to achieve good conversions.

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    • The direct and imperative CTA. The aim is to induce a response by using phrases such as "buy now", "add to cart", "confirm subscription", etc.
    • The benefits to the user should be stated in a concise and straightforward manner.. It is not about writing a paragraph with the attributes of the product and how it can help us (for that there is already the web and the catalogue)M it is more about summarising in one sentence the main benefit that the use of the product/service will bring us.
  • In direct marketing in general and email marketing in particular, branding elements are important, but they are of no use if there is no conversion. That's the way it is, don't be afraid to "sacrifice" more visual aspects. and branding in favour of those that help conversion (urgency, CTA, offer).