Why hire an email marketing agency (I): Optimisation Gap

The execution of email marketing programs can fall to someone from the marketing or online marketing department, or even someone from technology. It must be determined whether the cost per hour is not higher than the cost of outsourcing., considering that an opportunity cost is assumed since time is not dedicated to other business activities.

Another option, valid for organizations with short marketing structures, is the outsourcing of the execution of the campaigns to an external agency. email marketing agency specialized. The main advantage of this alternative is that the organization's internal resources are not blocked for arduous tasks that require a lot of dedication.. In addition, the expertise The agency's professionals guarantee the correct execution of the processes.
It should be borne in mind that the greater the digitalization of marketing within an organization, the greater the knowledge and specialization required to pilot it.
If a company has its own online marketing department, with qualified staff, it makes sense for the management of email marketing to be carried out internally through the management of campaigns on a professional platform (ESP). However, it is common to find, especially in companies brick and mortar, a low-intensity email marketing operation, that is, poorly optimized. This is primarily due to the lack of two key factors: time and expert knowledge. This circumstance makes the results obtained with email marketing susceptible to significant improvement. At this distance between what is achieved and what can be achieved, we call this optimization gap or Optimization Gap. A specialized email marketing agency can help you bridge this gap. The next post explains how.