In this blog we have given you many tips to improve your email marketing, but they will be useless if you continue to make common mistakes like the ones we review in this post.
Email marketing example: Microsoft Stores increases revenue by 600% by focusing on relevance in their emails.
Today we tell you about Microsoft's efforts to integrate its online and offline customer databases and make email actions consistent with the behaviour of its users.
Resources to apply Responsive Design to our emails
En el anterior post hablábamos de como el Responsive Email Design se ha ido afianzando durante el 2014 para convertirse en una técnica ineludible en 2015. Para ayudaros a emprender este camino aquí tenéis algunos recursos que os pueden ayudar:
2015 will be the year of Responsive Email Design
It seems incredible that we have had to wait so long to see responsive design become a reality in the email marketing sector, but today, at Digital Response we dare to say that 2015 will be the year in which this technique becomes commonplace for brands.
8 Ideas to improve your email marketing results in 2015
During 2014 we have talked many times about how to improve our email marketing. Here are some ideas that may be useful to take your email marketing strategy to the next level in 2015, as a summary of topics that we have discussed last year on our blog:
Relevance and personalisation, infallible resources in email marketing
When we ask ourselves what is the key to improve the return on investment in email marketing, the answer can address very different aspects: care of the database, formatting and design of the message, optimisation of the user experience...
5 Ways to reduce the weight and loading time of your e-mails
The size of our emails significantly influences the ability of our message to reach the inbox and impact our user. In this article we give you some ideas on how to optimise the size of your emails to optimise both deliverability and user experience.
Cómo medir el éxito de una campaña de email marketing
En otras ocasiones hemos señalado que la tasa de apertura no es la única métrica de importancia en email marketing. Para medir el éxito de una campaña de email marketing lo primero es tener bien definidos los objetivos. No podremos hallar conclusiones si saltamos este primer paso.
8 Usability tips for your newsletters
To achieve our goals with email marketing campaigns and newsletters we must make the path as easy as possible to the user and eliminate any friction that may be encountered in the process to perform the action we want. To do this, it is vital to take care of usability and user experience in the design of our emails. [...]
8 Tips to increase the conversion of your landings pages
The objective of most marketing actions is the user's action, and our efforts must be focused on moving the user to carry out this action, whether it is a purchase, registration to a database, participation in a promotion or sweepstakes...