El Email Marketing es uno de los mejores canales existentes para dar visibilidad a un e-commerce y potenciarlo al máximo. Podríamos decir que es la herramienta que mejor lo complementa y que, a la vez, ayuda a llevar a los usuarios a la acción: visitando el e-commerce y, en el mejor de los casos, efectuando […]
La importancia de las Operaciones de Marketing en la gestión de las Martech (Tecnologías de Marketing)
En la última década, asistimos a un efecto de “bola de nieve” en las Martech (Tecnologías de Marketing): cada año aparecen nuevas soluciones y vendores y las compañías no han cesado de incorporar “stack tecnológico”. Esta dinámica ha propiciado situaciones en las que, por ejemplo, en una compañía conviven proveedores distintos de una misma solución […]
Three effective methods for managing multi-language email marketing campaigns
The way in which we are going to manage the campaigns will be highly conditioned by the capabilities offered by our technology provider, whether it is an Email Service Provider or a Marketing Cloud. But having a platform with high capabilities is not enough to achieve an optimised management of an Email and Marketing Automation programme [...]
Tips for managing content in International Email Marketing Campaigns
One of the consequences of the advance of the digitalisation of marketing and sales in companies is internationalisation. As a result, e-commerce, CRM and digital marketing departments are faced with the challenge of developing and managing content adapted to each market and managing international email marketing campaigns and other marketing tools.
Digital Response joins Email Expiration Date initiative
A few months ago Digital Response joined the Email Expiration Date initiative, which aims to reduce the carbon footprint generated by the emails we send and which are stored in data centres, consuming a large amount of energy. How? We'll tell you about it below. The Radicati context states that [...]
Are you implementing these advanced email and marketing automation strategies?
Having a complete and effective email marketing strategy is no easy task. In fact, there are few brands and companies that have implemented all the email marketing strategies that we will discuss today and that will ensure an increase in conversions and user engagement. Take note! 1- Predictive activation campaigns [...]
This is how we can bring real value to our subscribers.
If we were to ask a group of users why they do not subscribe to the newsletter of one of the brands they follow, one of the answers we would get most often would be that, beyond receiving the latest news, they do not really see that there is a direct benefit between being subscribed and not being subscribed. Considering [...]
Email Marketing Trends in the Salesforce Marketing Cloud
New marketing channels have emerged in recent times. However, email remains one of the most powerful channels for connecting with audiences and building brand awareness. It also generates one of the highest returns on investment, at 36$ for every 1$ invested. On the other hand, it is predicted that [...]
DON’T make these mistakes in your email marketing strategy (Part 2)
Last week we talked about 4 of the 8 mistakes that you should avoid making when email marketing so that you don’t sabotage your email campaigns or the results you get from them. Today we’ll give you the other 4 mistakes. Take note! 5. Using illegal databases It is essential that you obtain explicit consent from users in order […]
DON’T make these mistakes in your email marketing strategy (Part 1)
We’ve often given you advice on how to improve outcomes from your email marketing strategy, how to make your campaigns more attractive and effective, as well as how to use a sophisticated, up-to-date email strategy. In this case, we’ll focus on eight mistakes that many businesses still make that can hinder their campaign outcomes and the benefits […]