On June 9, at the Worldwide Developers Conference (WWDC), Apple announced a preview of the new privacy features that will allow users to better control their data and have more choice over who they share it with. The Mail Privacy Protection that directly affects the Mail App has caused a stir among e-marketers, and not necessarily in a good way. When […]
What is Contextual Email Marketing?
In this post, we are going to introduce the concept of contextual email marketing and illustrate it with some examples. When we talk about contextual email marketing, we are referring to email marketing that, in real time, that adapts the content of the email to the context of the user and/or brand at a given moment. Without going to […]
What elements can you test in your email marketing?
We’ve already talked before about the importance of testing your emails to achieve the best results when it comes to open and click rates. Today, we’re going to see which elements you can test and we’ll give you 13 ideas for A/B tests to implement in your Email Marketing campaigns. Before launching into the subject and to put things […]
How to integrate Customer Service into Email Marketing
As we have seen on other occasions, an email marketing strategy is composed of different types of emails: promotional, loyalty, reactivation, etc.. But we have rarely talked about those emails that are more closely linked to Customer Service and what is more interesting, how we can integrate it into the email marketing strategy.
Email Marketing Trends for 2022: Experts speak up
Just like every year, Digital Response would like to reflect on the key aspects that will dominate email marketing in 2022. This time, we do so by calling on renowned professionals who wanted to share their views.
Research on the use and perception of Email Marketing in Spain 2022
5th EDITION - This study carried out by Digital Response analyses the business landscape and user behaviour with email marketing in Spain. This initiative has taken the form of a survey in which 54 companies have participated and in which the results shown and analysed have been obtained. What will you find [...]
Email Marketing Trends 2022: The Experts Speak Out
As we do every year, Digital Response wants to reflect on the key aspects that will dominate Email Marketing in the year ahead. This time, we do it with the participation of some very prominent professionals who wanted to share their points of view.
B2C Email Marketing Automation Guide
Email Marketing tasks have an important manual component. That entails two things: on the one hand, it requires a significant dedication of time; on the other hand, it demands maximum attention to detail to avoid mistakes that could have a major impact on the brand or company. This guide aims to show how automation provides a solution to this problem.
How to creatively fix email marketing mistakes
If you work in the world of email marketing, surely you have felt in your own flesh the panic of making a mistake in a mailing. Last minute changes, pressure to finish a campaign just a few minutes before sending... working so fast and taking into account so many factors, sometimes leads to the fact that [...]
DON'T make these mistakes in your email marketing strategy (part 2)
A week ago we saw 4 of the 8 mistakes you should avoid making in email marketing to avoid sabotaging the campaigns you send and the results obtained. Today we bring you the remaining 4 mistakes. Take note!