Email Marketing tasks have an important manual component. That entails two things: on the one hand, it requires a significant dedication of time; on the other hand, it demands maximum attention to detail to avoid mistakes that could have a major impact on the brand or company. This guide aims to show how automation provides a solution to this problem.
If you work in the world of email marketing, surely you have felt in your own flesh the panic of making a mistake in a mailing. Last minute changes, pressure to finish a campaign just a few minutes before sending... working so fast and taking into account so many factors, sometimes leads to the fact that [...]
A week ago we saw 4 of the 8 mistakes you should avoid making in email marketing to avoid sabotaging the campaigns you send and the results obtained. Today we bring you the remaining 4 mistakes. Take note!
This Benchmark is the result of an analysis of email marketing communications from the main companies in the UK Fashion Industry. Shipments have been analysed from the user opt-in and those received over the next 30 days. Key Points Registration ProcessCommunicationsSender IdentificationSubjectsPersonalizationAutomated programsAnd more items
Son muchas las veces que os hemos dado algunos consejos para conseguir mejorar los resultados de vuestro email marketing, conseguir campañas más atractivas y eficientes, así como conseguir tener una estrategia de email actualizada y avanzada. En este caso, nos centraremos en ocho errores que muchas empresas todavía cometen y que pueden interferir en los […]
Apple has just launched a new version of its operating system for mobile, tablet and desktop devices. One new feature gives users the option of accepting a stricter privacy policy. With regard to e-mails, the new privacy policy will mean that images hosted on remote servers will be downloaded to a secure Apple server as [...]
Brands are adapting their marketing and commercial strategies by adding mobile apps to the channel mix. There are two compelling reasons why mobile apps are having so much success: They increase user interaction with the brand and they provide a bespoke and direct experience. This ebook aims to show the fundamentals of carrying out direct actions [...]
Brands are adapting their marketing and commercial strategies and incorporating mobile applications into the channel mix. These allow them to foster the relationship with the customer in a much more effective way: increasing user interaction with the brand and providing a personalised and direct experience. In this ebook, the aim is to [...]
Cada equipo de email marketing es un mundo y su tamaño y funcionamiento depende de las necesidades de la empresa u organización en cuestión. Sin embargo, existen una serie de pautas que podemos aplicar en todos los casos para conseguir que tanto el equipo de email marketing como la propia estrategia de email marketing sean […]
Cada vez más marcas están incorporando al mix de canales las aplicaciones móviles, en concreto las notificaciones push, las in app y los message centers. Si bien todavía faltan casos de uso suficientemente contrastados que nos permitan hablar de best practices, parece bien instalada la concepción de la aplicación nativa, como un entorno en el que extender […]
