This Benchmark is the result of an analysis of email marketing communications from the main companies in the UK Fashion Industry. Shipments have been analysed from the user opt-in and those received over the next 30 days. Key Points Registration ProcessCommunicationsSender IdentificationSubjectsPersonalizationAutomated programsAnd more items
Son muchas las veces que os hemos dado algunos consejos para conseguir mejorar los resultados de vuestro email marketing, conseguir campañas más atractivas y eficientes, así como conseguir tener una estrategia de email actualizada y avanzada. En este caso, nos centraremos en ocho errores que muchas empresas todavía cometen y que pueden interferir en los […]
Apple has just launched a new version of its operating system for mobile, tablet and desktop devices. One new feature gives users the option of accepting a stricter privacy policy. With regard to e-mails, the new privacy policy will mean that images hosted on remote servers will be downloaded to a secure Apple server as [...]
Brands are adapting their marketing and commercial strategies by adding mobile apps to the channel mix. There are two compelling reasons why mobile apps are having so much success: They increase user interaction with the brand and they provide a bespoke and direct experience. This ebook aims to show the fundamentals of carrying out direct actions [...]
Brands are adapting their marketing and commercial strategies and incorporating mobile applications into the channel mix. These allow them to foster the relationship with the customer in a much more effective way: increasing user interaction with the brand and providing a personalised and direct experience. In this ebook, the aim is to [...]
Cada equipo de email marketing es un mundo y su tamaño y funcionamiento depende de las necesidades de la empresa u organización en cuestión. Sin embargo, existen una serie de pautas que podemos aplicar en todos los casos para conseguir que tanto el equipo de email marketing como la propia estrategia de email marketing sean […]
Cada vez más marcas están incorporando al mix de canales las aplicaciones móviles, en concreto las notificaciones push, las in app y los message centers. Si bien todavía faltan casos de uso suficientemente contrastados que nos permitan hablar de best practices, parece bien instalada la concepción de la aplicación nativa, como un entorno en el que extender […]
This Benchmark is the result of an analysis of the email marketing sends of the main companies in the electronics industry in Spain. We have analysed the mailings from the time of opt-in and those received over the following 30 days.
In the case of email marketing, the complexity of managing campaigns to different markets (countries or geographical areas) is compounded by the production and review times, which are usually very short. In the following ebook we are going to present some ideas on how to achieve optimal management of an email marketing programme.
In the case of email marketing, the complexity of managing campaigns across different markets (whether countries or geographical areas) is compounded by production and revision times which, especially in the fashion sector, tend to be very short. Here we are going to present some ideas about how to achieve optimum management of an international email marketing [...]
