One of the great changes that the world of email marketing is experiencing is being led by technology companies that have developed solutions to convert emails into "dynamic" content supports. Normally the contents of emails are static, that is, when you receive an email, the content that is displayed when you open it can't be [...]
Marketing automation is booming. Platforms such as Hubspot, Eloqua or Marketo, and agencies specialising in lead nurturing strategies and conversion funnel management, are occupying a key space in the field of interactive marketing. In this context, it is pertinent to consider under what circumstances are the complementary actions of email marketing appropriate [...]
The set of metrics that have traditionally been used to recognise the effectiveness of email marketing and cross channel marketing programmes are being complemented by new metrics that more accurately reflect the reality of email marketing.
In a previous post we briefly presented what cross channel marketing consists of and we referred to ZMOT (Zero Moment Of Truth), a topic developed by Google that explains the changes that consumer purchasing behaviour is undergoing by massively incorporating digital media, supports and channels, in order to understand the context in which it has [...]
In the previous article we talked about how Gmail filters SPAM and today it is the turn of Outlook.com. In 2013 Microsoft changed the name of the email services Hotmail and Windows Live Mail to Outlook.com. Outlook.com is one of the most popular email services, with a dominant position over its competitors.
Gmail is one of the most popular email service providers, with 425 million active users worldwide (in 2012). In the Spanish market, between 10% and 20% of B2C database email accounts are Gmail*.
In this series of articles we finish by defining omnichannel marketing and trying to understand the differences with multichannel and cross-channel marketing. In the following link you can download the Whitepaper Multichannel, Omnichannel and Cross Channel Marketing where this issue is developed in more depth The term Cross-Channel refers to the ability to overcome the silos of omni-channel marketing and [...]
The marketing community has proposed two new terms that embody the strategic orientation of adapting to this new and complex reality. These are the terms Cross-Channel Marketing and Omnichannel Marketing. Today we define the first of them. As we mentioned in the post on multichannel marketing, there are three axes on which marketing pivots [...]
One of the terms that is gaining more prominence in the marketing world is Omnichannel. In this series of posts we want to shed some light on the concept of Omnichannel, defining its scope and differentiating it from two other complementary terms: multichannel marketing and cross-channel marketing.
Agile Email Marketing takes its name from Agile Marketing, a trend inspired by agile software development whose values can be summarised as follows: - Responding to change rather than following a plan - Focusing on interactions between data - Prioritising testing and short-term results over short-term results - Focusing on the [...]
