Las campañas de reposición de producto o replenishment son aquellas comunicaciones que enviamos a un cliente de forma anticipada para recordarle que en breve necesitará reponer de nuevo nuestro producto.
4 tips for pre and post recruitment of emails to our database
There are different ways to capture emails for a database, either customers or prospects. As we have said many times, in both cases it is essential to obtain the user's permission so that we can carry out email marketing actions in a legal way, since, otherwise, we would be incurring in [...]
How to apply emotional marketing to email marketing?
We are currently in a time in which markets are saturated with products and often the differences between them are minimal. We often ask ourselves: What is it that makes a person choose my product and not that of the competition if we sell exactly the same thing? A priori [...]
3 steps to make an impactful email
Often, with so much email, it is difficult to know how to differentiate yourself from the competition and even to stand out from the crowd. In a context like this, originality and creativity become our best allies. And for this reason, today we give you 3 steps to follow to create an email with a high dose of originality [...].
What elements can we test in our email marketing?
Ya hemos hablado en anteriores ocasiones sobre la importancia de testear nuestros emails para lograr mejores resultados en las tasas de apertura y de clicks. En este caso, veremos qué elementos podemos testar y os daremos 13 ideas de A/B test para implementar en vuestras campañas de Email Marketing. Antes de entrar en materia y […]
What is the future of ESPs in the face of the emergence of Customer Data Platforms (CDP)?
Throughout the history of Email Service Providers (ESP), there have been two big inflection points that supposed a significant advance of their functionalities. The first one came at the hands of personalization, segmentation, and the ability to work with dynamic content. These advances allowed marketing professionals to adapt content and offers to different audiences, which led […]
4 tips for a good Call to Action
Cuando hablamos de Call to Action, nos referimos a aquella parte del email que tiene el objetivo de mover al usuario a la acción una vez ya se ha captado su atención y se ha transmitido el mensaje principal. Hoy veremos 4 consejos que pueden ser de gran ayuda para vuestras campañas de email marketing.
Steps to creating an effective Welcome Programme
Automation is gaining more and more allies in the field of email marketing. Email Automation is all about advantages, saving time and costs. Today we will see what steps we must follow to create an effective Welcome Program and we will see a very good example.
3 ideas para hacer un email creativo y diferente
Llega un punto en que el hecho de lograr un estrategia de email marketing variada, con emails diferentes y que no caiga en la rutina se hace cada vez más difícil. Aquí es donde los e-marketers deben sacar su ingenio y dejar aflorar su parte más creativa para conseguir emails originales, que marquen la diferencia […]
Take Transactional Email to the next level
Email here, email there... We send hundreds of emails every day, but sometimes the quality of the content and form of our emails is insufficient. This is often the case with transactional email, which is often neglected and not given the importance it deserves.