Today we will see a type of email that not only has good results in terms of openings and conversions, but it is also an excellent tool to improve the user experience with the brand. Yes, we are talking about the Back in Stock Email. When a user wants a [...]
An introduction to Marketing Automation Platforms: advantages and features
We want this introduction to Marketing Automation platforms to answer two main questions. The first one is related to the advantages these platforms bring marketing departments, and the second one is about the specific features we can come across while using these technologies. Advantages of Marketing Automation platforms Marketing departments, especially in B2B businesses, are [...]
How to get the Adobe Campaign Classic Business Practitioner Certification
At Digital Response, we have experts certified in some of the industry's most important email marketing platforms. In fact, Alejandra, Gabriela, and Fran have already, in previous posts, talked about their experiences obtaining Salesforce, Oracle Eloqua, and Oracle Responsys certifications. In my case, I will explain how I got the Adobe Campaign Classic Business Practitioner [...]
4 criteria for Email personalization
Personalisation has become a MUST in the email marketing field. It lets us offer each customer exactly what they want, better catering to their needs, which results in increased campaign efficiency. Today we will talk about four criteria we can follow to personalize our emails. Take notes! 1 - Personalization based on declarative data Before [...]
How can email marketing help us to organise an event?
The success of an event does not depend solely on the organisation of the event. Without attendees, there is no event. Therefore, focusing a large part of our efforts on attracting users through different channels is a fundamental element. This is where Email Marketing comes in... what better way to get closer to our target audience than by [...]
How can neuroscience help the email marketing industry?
La neurociencia es una disciplina muy valiosa que nos ayuda a conocer y entender los niveles de atención que muestran las personas a diferentes estímulos. Cuando hablamos de esta ciencia aplicada al marketing, hablamos del «Neuromarketing», herramienta que nos puede ayudar a explicar el comportamiento de los consumidores a partir de la actividad neuronal.
Benchmark 2021: El Email Marketing en la Industria de la Moda Deportiva
Este Benchmark es el resultado de un análisis de los envíos de email marketing de las principales empresas de la industria de la moda deportiva en España. Se han analizado los envíos desde el momento del opt-in y los recibidos a lo largo de los siguientes 30 días.
How to build a solid Email Marketing team
Surrounding yourself with a good team of professionals is always essential to carry out any company strategy. In the Email Marketing field, it is sometimes complicated to have more than one or two different profiles managing it, and difficult to reach the previously-set goals due to a lack of resources and time. There is, however, […]
Email de reposición de producto: 5 estrategias eficaces
Las campañas de reposición de producto o replenishment son aquellas comunicaciones que enviamos a un cliente de forma anticipada para recordarle que en breve necesitará reponer de nuevo nuestro producto.
4 tips for pre and post recruitment of emails to our database
There are different ways to capture emails for a database, either customers or prospects. As we have said many times, in both cases it is essential to obtain the user's permission so that we can carry out email marketing actions in a legal way, since, otherwise, we would be incurring in [...]