Today we offer you Dela Quist's thoughts on some frequently used email marketing strategies and we take the opportunity to qualify what we stated in the previous article on deliverability. The CEO of Alchemy Worx, one of the UK's leading email marketing agencies, responds to some of the most common assertions in the industry and [...]
How to improve the deliverability of your email campaigns: sending reputation
In the previous article we talked about how to avoid spam filters and we pointed out the reputation of the sending IP as a key factor. Today we will talk about some practices to improve this reputation and thus improve the deliverability of emailings. Many tend to think that the best thing for an email marketing campaign is to [...]
How to improve the deliverability of your email campaigns: avoiding spam filters
Deliverability is defined as the ability of an email to reach the inbox of its recipients. This implies that the email does not end up in the SPAM folder or bounces. To avoid being classified as SPAM, we must take care of the reputation of the subdomain and the IP from [...]
Responsive Email Design: do you really need it (Infographic)?
One of the most obvious trends in the web design sector in the last 2 years is responsive design, better known by the anglicism Responsive Web Design. This trend responds to the rapid integration of smartphones in the lives of users and the ever-increasing data on their use. The [...]
How Gmail's new inbox affects open rates
Over the past few weeks we've been seeing changes to the Gmail inbox. The idea... to help users sort their cluttered inbox into 5 categories: Primary, Social, Promotions, Notifications and Forums. Under the new "Promotions" tab, where we should expect our emailings to end up from now on, [...]
Chris Baggott's keys to optimising email marketing
Today we talk about what we consider one of the best books to learn the keys to get the most out of our email marketing strategies. It is "Emal Marketing By The Numbers" by Chris Baggott. The book begins with some basic ideas about marketing and then goes on to provide more specific keys on how to get the most out of your [...]
How Email Marketing can help SEO
Email marketing strategies are based on the creation and management of relationships with the company's public, however, email marketing can generate synergies with other online marketing strategies that a priori are not usually mixed. This time we will talk about how email marketing can help search engine positioning. [...]
Tips to improve the usability of your email marketing campaigns
We are used to dealing with key factors in email marketing such as open rates, click-through rates, elements that influence deliverability... However, many times, this obsession with numbers and technical perfection can make us forget a key element in our emails: usability. Much has been said [...]
Case study What percentage of emails are read on mobile devices?
Recogemos en este post los resultados obtenidos en una acción de Email Marketing que llevamos a cabo para un conocido retailer. En concreto, analizamos los resultados desde el punto de vista de los entornos de interacción con el mensaje (móvil, webmail o cliente email de escritorio). La acción consistió en el envío de 630.000 emails […]
Use of email on mobile devices
El uso de Smartphones y tabletas está condicionando el modo en el que el usuario accede al contenido digital. De hecho, en el mundo móvil podemos afirmar que existe una bandeja de entrada que centraliza todas las comunicaciones digitales que se reciben: actualizaciones de Facebook, tweets, emails, etc. llegan a la pantalla del dispositivo móvil. […]