This Benchmark is the result of an analysis of the email marketing campaigns sent by the main companies in the cosmetics industry in Spain. We have analysed the mailings from the moment of the opt-in and those received over the following 30 days.
How can we use our followers' content in our emails?
That's the big question. In times when a brand's followers are often the ones creating content and, in many cases, quality content, how can we take advantage of it and use it in our own channels?
2 good examples of personalisation in email marketing
La personalización del email marketing es una de las tendencias que ha venido para quedarse. Cada vez son más las marcas y empresas que empiezan a personalizar sus campañas para proporcionar a los suscriptores información y contenido de interés que consiga disparar el engagement, los clics y las conversiones. Podemos afirmar que se ha convertido […]
Using Geotargeting in Email Marketing
As email marketing professionals, we put all our efforts into ensuring that our campaigns are correctly interpreted by all browsers and email clients, we are committed to responsive design so that emails are adaptable and readable on all devices and screen resolutions, we optimise the code and images to avoid problems of error or misinterpretation, and we [...]
How can we leverage social media with email marketing?
Si nos preguntásemos cuáles son los principales puntos que debe tener una estrategia de marketing para ser eficiente, estaremos de acuerdo en que uno de estos puntos sería, sin lugar a duda, tener presencia en aquellos canales donde nuestro público objetivo esté presente e implementar una estrategia coordinada para tener múltiples vías de comunicación con […]
How to become a Pardot Specialist
The certification process is an intensive training that provides a broad and deep perspective of the possibilities offered by Pardot. Previously, some of my colleagues and I have told you about our experience in applying for and obtaining some of the certifications of the most important platforms in the field of email marketing. In [...]
¿Qué debemos tener en cuenta cuando queremos implementar un email de carrito abandonado?
Tal como hemos comentado en otras ocasiones, la implementación de un programa o email de recuperación de carritos abandonados en una estrategia de email marketing es altamente eficaz y puede suponer recuperar entre el 15% y el 25% de los carritos abandonados. Un dato muy interesante para los profesionales del marketing, quienes luchan por invertir […]
Automate your email marketing and save time and costs.
Today's technology allows us to automate a large part of the email marketing actions with our users. The more automated we have the communication flows with our users, as well as the management of HTML content, the more effective the actions will be and the greater the savings in time and costs.
Benchmark 2020: Email Marketing in the Food Retail Sector
This Benchmark is the result of an analysis of the Email Marketing sends of the main companies in the Large Food Distribution sector in Spain. We have analysed the mailings from the time of opt-in and those received throughout the following month.