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Jordi Puig

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Blog, Customer Life Cycle

The 3 most effective techniques to nurture your email marketing list

25 July 2012 Jordi Puig Comments Off on Las 3 técnicas más eficaces para alimentar tu lista de email marketing

  One of the aspects covered in the "MarketingSherpa 2012 Email Marketing Benchmark Report" by MarketingSherpa, is the effectiveness of different techniques to capture registrations according to email marketers. These are the three tactics best valued by the professionals of the sector: Source: http://www.meclabs.com/training/publications/benchmark-report/2012-email-marketing Tactic 1.

Blog, Email Marketing

When to call on the services of an email marketing agency

19 July 2012 Jordi Puig Comments Off on Cuándo pedir servicios a una agencia de email marketing

If you are considering starting to carry out email marketing actions on your database, you are probably wondering which of the alternatives available on the market is the most appropriate to carry them out, both from the point of view of technology and the services to hire [...].

Blog, Email design

7 tips to make your email marketing copy convert

18 July 2012 Jordi Puig Comments Off on 7 Consejos para que el copy de tu email marketing convierta

  1. Simple and direct When a user opens an email or lands on a page, you have 3 to 5 seconds to capture their attention and convey an idea. Instead of using complex words or technical terms, use simple language. You can think about how you would say something to a friend and adapt it to [...]

Blog, Email Marketing

Incorporating video in Email Marketing

10 July 2012 Jordi Puig Comments Off on Incorporación del video en Email Marketing

According to the latest study by Forrester Research, the incorporation of video in Email Marketing actions can triple the CTR compared to other campaigns. Rich video formats are a powerful tool for persuasion and communication: we can convince a prospect to try a new product, educate them on the uses of video in email marketing, and [...]

Blog, Email Marketing Studies

The most used email clients (in openings) are...

29 June 2012 Jordi Puig Comments Off on Los clientes email más utilizados (en aperturas) son…

In this post, we are reporting on the latest update of the Email Client Market Share by Litmus, which analyses the market penetration of the different email clients worldwide based on openings. The data covers the last 12 months of the year (1 May 2011 to 31 May 2011).

Blog, Email design

Ten Inbox Secrets: Results of applying Eye Tracking to Email Marketing

27 June 2012 Jordi Puig Comments Off on Ten Inbox Secrets: resultados de la aplicación del Eye Tracking al Email Marketing

The agency Red C has just published a study entitled "Ten Inbox Secrets". It offers the results obtained from an Eye Tracking analysis of 50 emails from up to 8 different industries with more than 100 participants. The value of this work lies in its empirical methodology, whose conclusions have been contrasted during the [...]

Blog, Mailing Lists

RFM (Recency, Frequency, Monetary) analysis applied to Email Marketing

22 June 2012 Jordi Puig Comments Off on El análisis RFM (Recency, Frequency, Monetary) aplicado al Email Marketing

  RFM-based analysis has been used for more than 50 years by direct marketers in distance selling and direct mailing companies. It is a tried and tested method that, if properly implemented, offers high conversion rates in email marketing actions. The idea [...]

Blog, Email design

3 basic rules for designing an emailing campaign

21 June 2012 Jordi Puig Comments Off on 3 reglas básicas para diseñar un emailing

The saturation of emails we receive means that the little time we dedicate to reading them is very selective. That is to say, among the amount of emails we receive every day, we tend to pay attention to those that we do not receive:

Blog, Email Marketing Studies

Q1 2012 North American Email Trends and Benchmarks

20 June 2012 Jordi Puig Comments Off on Q1 2012 North American Email Trends and Benchmarks

Direct and interactive marketing company Epsilon, together with the Direct Marketing Association and the Email Experience Council, have just released data on the performance of email marketing metrics in the US in the first quarter of the year. The study reveals the following data: - Open rates are trending upwards [...]

Blog, Email Marketing

Considerations to take into account before hiring an Email Marketing Company

14 June 2012 Jordi Puig Comments Off on Consideraciones a tener en cuenta antes de contratar una empresa de Email Marketing

  When we decide to start doing email marketing actions on our database, the question arises as to which of the alternatives available on the market is the most appropriate to carry them out:

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