One of the aspects covered in the "MarketingSherpa 2012 Email Marketing Benchmark Report" by MarketingSherpa, is the effectiveness of different techniques to capture registrations according to email marketers. These are the three tactics best valued by the professionals of the sector: Source: http://www.meclabs.com/training/publications/benchmark-report/2012-email-marketing Tactic 1.
When to call on the services of an email marketing agency
If you are considering starting to carry out email marketing actions on your database, you are probably wondering which of the alternatives available on the market is the most appropriate to carry them out, both from the point of view of technology and the services to hire [...].
7 tips to make your email marketing copy convert
1. Simple and direct When a user opens an email or lands on a page, you have 3 to 5 seconds to capture their attention and convey an idea. Instead of using complex words or technical terms, use simple language. You can think about how you would say something to a friend and adapt it to [...]
Incorporating video in Email Marketing
According to the latest study by Forrester Research, the incorporation of video in Email Marketing actions can triple the CTR compared to other campaigns. Rich video formats are a powerful tool for persuasion and communication: we can convince a prospect to try a new product, educate them on the uses of video in email marketing, and [...]
The most used email clients (in openings) are...
In this post, we are reporting on the latest update of the Email Client Market Share by Litmus, which analyses the market penetration of the different email clients worldwide based on openings. The data covers the last 12 months of the year (1 May 2011 to 31 May 2011).
Ten Inbox Secrets: Results of applying Eye Tracking to Email Marketing
The agency Red C has just published a study entitled "Ten Inbox Secrets". It offers the results obtained from an Eye Tracking analysis of 50 emails from up to 8 different industries with more than 100 participants. The value of this work lies in its empirical methodology, whose conclusions have been contrasted during the [...]
RFM (Recency, Frequency, Monetary) analysis applied to Email Marketing
RFM-based analysis has been used for more than 50 years by direct marketers in distance selling and direct mailing companies. It is a tried and tested method that, if properly implemented, offers high conversion rates in email marketing actions. The idea [...]
3 basic rules for designing an emailing campaign
The saturation of emails we receive means that the little time we dedicate to reading them is very selective. That is to say, among the amount of emails we receive every day, we tend to pay attention to those that we do not receive:
Q1 2012 North American Email Trends and Benchmarks
Direct and interactive marketing company Epsilon, together with the Direct Marketing Association and the Email Experience Council, have just released data on the performance of email marketing metrics in the US in the first quarter of the year. The study reveals the following data: - Open rates are trending upwards [...]
Considerations to take into account before hiring an Email Marketing Company
When we decide to start doing email marketing actions on our database, the question arises as to which of the alternatives available on the market is the most appropriate to carry them out: