Much has been written in recent times about whether social networks would replace email communication. Reality has shown that both channels coexist and complement each other in cross-channel sales strategies and that the use of email is only growing (yes, the ways of communication are changing).
Study of the state of email marketing in low-cost airlines.
eDataSource has published a very interesting study on the state of email marketing among low cost companies in the US. In their blog they summarise the results and anticipate some conclusions. The data only confirms the importance of a cross-channel sales and marketing strategy that takes care of both the acquisition process [...].
New deliverability challenges: Designing an email to get into the inbox
In every sales and cross channel marketing strategy, email marketing is the key element, because of its proven effectiveness. Today, the main challenge for marketers lies in how to achieve the best deliverability. ISPs and email providers are adjusting the criteria under which they configure their email marketing strategies to meet their customers' needs.