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Jordi Puig

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Blog, Cross Channel

What about Direct Mailing (paper)?

5 de January de 2012 Jordi Puig Comments Off on ¿Y qué sucede con el Mailing Directo (papel)?

Mucho se ha escrito en los últimos tiempos a cerca de si las redes sociales sustituirían la comunicación por email. La realidad ha demostrado que ambos canales conviven y se complementan en estrategias de venta cross channel y que el uso del email no hace más que crecer (sí que están cambiando los modos de […]

Blog, Email Marketing Studies

Study of the state of email marketing in low-cost airlines.

3 January 2012 Jordi Puig Comments Off on Estudio del estado del email markerting en las compañías aéreas lowcost.

eDataSource ha publicado un interesantísimo estudio sobre cuál es el estado del email marketing entre las compañías low cost en EEUU. En su blog resumen los resultados y anticipan algunas conclusiones. Los datos no hacen más que constatar la importancia de una estrategia de ventas y marketing cross-channel que cuide tanto el proceso de adquisición […]

Blog, Deliverability

New deliverability challenges: Designing an email to get into the inbox

2 de January de 2012 Jordi Puig Comments Off on Nuevos retos para la entregabilidad: Diseñar un email para que entre en el inbox

En toda estrategia de ventas y marketing cross channel el elemento fundamental, por su probada eficacia, es el email marketing. Hoy en día, el principal reto para los emarketers reside en cómo lograr la mejor tasa de entrega o deliverbility. los ISP´s y proveedores de email están ajustando los criterios bajo los que configuran los […]

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