In the world of digital marketing, having the information to be able to anticipate the needs and behaviours of users is key to achieving good results. While we have seen in other posts on our blog some of the most common mistakes in Email Marketing, it is also important to consider the importance of the analysis of the [...]
On other occasions in this blog, we have talked about the importance of the promotions tab and we have learned about all its advantages. In addition, we also saw that there is a big difference between the promotions tab and the spam tab. We came to the conclusion that comparing the promotions tab to the spam folder was a mistake. As [...]
As we do every year, Digital Response wants to reflect on the key trends and aspects that will dominate Email Marketing in 2024. We do so with the participation of leading professionals who wanted to share their points of view. In 2024, we will see the consolidation of three dynamics in the fields of eCRM and operations [...]
In one of our last posts, we talked about how to create an excellent Customer Journey and how important it is for consumers to feel an important part of the brand. However, just as it is important to treat them properly during their journey, it is also important to get them to participate in our brand. [...]
A couple of months ago, What's in your Inbox? was born, a Digital Response podcast in which Jordi Puig, the CEO, has revealing conversations with professionals in the sector with the aim of exploring the most effective methods for success. Therefore, the content you are going to find in our podcast can be [...]
In previous posts on our blog, we have seen the importance of creating campaigns tailored to each season of the year. If we adapt our Email Marketing sendings according to their seasonality, they are likely to achieve better metrics because our subscribers receive valuable and updated content. It's no secret that the [...]
We are currently living in a digital era, in which we are constantly being impacted by a multitude of brands, from all possible sectors. Therefore, whenever there is so much competition, we have to look at what marketing actions we should carry out to be able to differentiate ourselves. So, in this post we are going to look at different points that we [...]
During different posts on this blog, we have talked about the importance of segmenting our lists so that our mailings have the maximum possible impact on our subscribers. While we are constantly thinking of strategies to generate a close link with our most active subscribers, it is also important to know that trying to recover the relationship with [...]
In one of our last blog posts, we looked at different tools that are really useful for improving your subject lines. However, this is not the only function that AI has in the world of email marketing. In fact, it's undeniable that Artificial Intelligence is advancing by leaps and bounds and it's not [...]
On several occasions in this blog, we have talked about email lists and the importance they have in the final results of our Email Marketing campaigns. However, on this occasion we want to focus solely and exclusively on providing all the information necessary to achieve good hygiene in our email marketing campaigns.
