As we enter 2018, we want to talk about 4 elements that can make a difference in an email marketing strategy and that, in fact, we have already mentioned throughout 2017. For us, they are the 4 MUSTs that should be implemented, as far as possible, to improve the quality of email marketing campaigns.
The first Christmas campaigns of fashion retailers
Christmas is approaching and with it a host of important dates that brands take advantage of to launch new product lines and special promotions. In this context, email marketing, once again, is the key to communicate with customers and convince them that the best option for their Christmas shopping is what they are looking for.
Why you should outsource email marketing for your business
Today we will address why companies are often afraid to outsource their services and why we are convinced that it is more than a very good option, especially in the case of email marketing.
Email marketing conversion data, AB test results
Cuando preparamos el contenido de un email, sobre todo si se trata de un email que busca la venta específica de productos, puede surgir la duda de qué será más eficaz, dirigir el tráfico a la página de producto o hacerlo a la página general de la categoría/colección a la que pertenece ese producto. A […]
Two examples of Artificial Intelligence applied to email marketing
Uno de los términos al que cada vez se está haciendo más referencia en el mundo del marketing es la Inteligencia Artificial (IA). Artículos, posts y libros están abordando la cuestión de cómo la IA va a transformar (y está transformando ya) el mundo de la comunicación y los negocios . El email marketing, como industria […]
How subject length and personalisation affect key metrics
Marketing services provider Yes Lifecycle Marketing has analysed how different variables such as subject line length, use of personalisation, message type and industry affect open and click metrics. The results are available at this link.
Ecommerce latency data and implications for email marketing
Acaba de ver la luz el Q2 Ecommerce Quarterly Report de Monetate, proveedor de software de personalización. En este estudio se ha analizado el comportamiento de los compradores que repiten (excluyendo aquellos que forman parte de programas de fidelización). Hoy analizaremos los datos referentes a la latencia. Pero antes, definamos el concepto.
5 good examples of reactivation emails
In any database there are those users who are inactive and have no link or relationship with the brand, either because it has never existed or because what we offer is not of interest to them. In this post we will see 5 types of reactivation emails that, as indicated by their [...]
Email Marketing Industry Study 2017 - Digital Response and Adigital
Today we present the study that we recently published together with Adigital: Research on the use and perception of email marketing in Spain 2017. And well, as its name suggests, it analyses the business landscape of the email marketing sector in 2017 in Spain. Here is a compilation of the most interesting data.
How to recover the maximum number of abandoned carts on Black Friday
With Black Friday just a month away, companies are starting to prepare their cards to maximise their sales. Whatever their move, they cannot lose sight of something as important as recovering those possible sales that are lost on that day. Yes, we are referring to the abandoned carts and [...]