Today we want to take a look at artificial intelligence in the field of email marketing, and we will do so with data from a report by Salesforce, a CRM solutions provider.
Digital Response launches YouTube channel
Yes, from Digital Response we have opened a channel on Youtube! Our goal in opening this new social network is to provide information and solutions to different situations, questions or problems that a marketing professional may have in their day to day.
Coding in email design
Creating an email design is not the same as creating a website design. First of all, it is advisable to stay away from complex designs, because the more complex the design, the more likely it is that the email will not look good in all types of email (Outlook, Thunderbird, Hotmail, Gmail, Yahoo, etc.). In the simplicity [...]
How to apply Neuromarketing to your emails?
Knowing the strategies that the brain uses to "quickly draw conclusions" and act is something that neuroscience is studying and that communication and marketing professionals are exploiting. Today we will see here some examples of cognitive biases applied to the field of email marketing.
How retailers are using email marketing in 2017
Email Marketing has established itself as one of the most effective tools for generating traffic and sales in the retail industry in general and fashion in particular. In this sector, campaign performance metrics are very good (in Spain, in the fashion sector, the average rate is [...]
Millennials, conquering brands
El título suena a una invasión marciana, pero no hablamos de futuro sino de presente, y no de marcianos, sino de un nicho de población real que las marcas intentan seducir a toda costa como consumidores potenciales e ‘influencers’. Los Millennials tienen actualmente edades comprendidas entre los 20 y 37 años aproximadamente (se considera los […]
Data integration in email marketing
El marketing moderno es un marketing basado en datos, tanto desde el punto de vista de la construcción de perfiles y tipologías como de la visualización de resultados. Podríamos afirmar que el dato está en el corazón del marketing actual. Cuando hablamos de integración de datos en marketing nos referimos a los sistemas y procesos […]
6 ideas for birthday emails
Taking advantage of the fact that a few days ago it was the birthday of one of the team members, we thought it would be a good idea to collect the emails sent to him and make a post with ideas for the birthday emails you send to your subscribers. Let's get to work! The emails we receive when it's our birthday [...]
All the advantages of responsive email design
We have given you tips on how to make a good responsive email, we have explained how long it should be and we have given you effective tools to design it, but... what can it offer us and what are its main advantages?
Benchmark Email Marketing Retail 2017
Nueva edición del Benchmark de Email Marketing en Retail, en este caso, del 2017. Este estudio es el resultado de un análisis de los envíos de Email Marketing de un grupo de marcas de moda representativas del sector en España. Se han analizado los envíos desde el momento del opt-in y los recibidos a lo largo del […]