La industria del retail y del comercio electrónico es la que más se puede ver beneficiada por el email marketing. Por ello es innegable que el email marketing debe adaptarse a dos de los grandes retos del sector, que según se desprende del II Estudio de “Tendencias Tecnológicas del Sector Retail” son la transformación digital […]
Infographic Email Marketing: how to segment your BBDD well
We have talked many times about how to segment a database well and why it is important to do so. On this occasion, we want to do it in a much more graphic way: with an infographic that brings together the 4 essential points to segment correctly.
Email Marketing Trends for Mother's Day
With only a few days left until Mother's Day, for those of you who are still confused, May 7th, many companies and brands have started to launch their email marketing campaigns. In fact, just take a look at our email inbox. But ... do they follow the same strategic line of the year [...]
State of Email Marketing Survey 2017
Digital Response, together with Adigital, is carrying out, for yet another year, a study on the state and use of Email Marketing in Spain.
How to measure engagement in Email Marketing
One of the most commonly used terms in digital marketing in general and email marketing in particular is engagement. The term, in this context, refers to the behaviour of the user in relation to the levels of interaction with the brand. Someone who interacts with high quantitative and qualitative levels of interaction will be said to be very engaged.
How to clean our database of invalid emails
Uno de los principales problemas con el que cualquier email marketer habrá tenido que lidiar alguna vez, tiene que ver con las consecuencias de enviar un emailing a una base de datos con un número elevado de direcciones erróneas. La principal consecuencia de enviar a estas direcciones es una tasa elevada de rebotes (bounces), que afecta […]
Learn how to improve your brand image
Dentro del mundo del marketing y la publicidad, la imagen lo es todo, y es que, gracias a los avances de las neurociencias, se ha descubierto que los consumidores toman una decisión de compra dentro de los primeros 90 segundos de su interacción con una marca o producto. Esto es debido a que el cerebro procesa […]
Psychology of Persuasion applied to Email Marketing
In this ebook we will outline some ideas studied by neuroscience and social psychology in relation to user behaviour in the marketplace. In this context, we will see how we can apply the psychology of persuasion to email marketing.
How retailers use personalisation and triggered emails
At the end of 2016, specialist publisher Retail Touch Points published the study Inbox Love - Investigating the State of Triggered Emails & Personalisation for Retailers and Consumers, in which marketers and consumers were asked about their use and appreciation of email marketing.
How long should a responsive email design be?
Have you ever thought about how long a responsive email design should be? It's something that can often be overlooked when we spend so much effort to layout all the content in the best possible way. Today we will dedicate this post to discuss this issue.