This ebook discusses how to carry out remarketing actions to recover abandoned shopping carts through the use of email. In addition, the user will find tips on how to create a good abandoned cart recovery programme and learn how to target this type of email according to the reason for abandonment.
When we consider implementing an email marketing programme for abandoned cart recovery (abandoned cart emails), it is important to have information about the main reasons for abandonment. There are several studies that collect this data. One of the most recent and complete is the Baymard Institute, whose results can be seen in this link [...]
If we are going to make an intelligent and effective email marketing, we will have to know our users: their interests, the different socio-demographic profiles of the database and their preferences. Without this information we will not be able to segment or personalise content. It makes perfect sense to think that the best time to "request" this information from the user is [...]
En este ebook se realizan cuatro casos prácticos de testeo para identificar el comportamiento real que tienen los suscriptores sobre elementos tan importantes como son el asunto, el diseño y la hora de envío. Los resultados conseguidos y analizados os ayudarán a mejorar significativamente los resultados de vuestras campañas de email marketing. ¿Cuáles son […]
It is no secret that the success of any company lies in the degree of involvement and satisfaction of its customers. Hence the need to know them perfectly, to know how they behave and to carry out a comprehensive analysis. In this context, there are two extremely important figures: CRM (Customer [...]
Today we will discuss one of the most important Email Marketing tools to keep in mind and above all, to apply in our strategy: the User Lifecycle. Let's see how it can help us establish profitable relationships with our subscribers.
Last Tuesday, February 14th, Valentine's Day arrived and with it, a wave of emails flooded our inboxes. Yes, the day of Love is tremendously important not only for couples, but also for companies and Email Marketing. Today we will analyse the most interesting Email Marketing trends that have been [...]
Nowadays, Responsive Email is no longer an option but an obligation that email marketing must follow. You may ask yourself: but is it really necessary to make such an effort, will I see results? The answer is a resounding YES. Let's look at a couple of figures: In the Sign-up.to study that we recently analysed, we saw that almost [...]
Sign-up.to has published the 2017 email marketing Benchmark Report study which brings together an interesting analysis of the results obtained from all the email marketing campaigns they have sent from 1 January 2016 to 31 December 2016. After reading it carefully, we would like to comment on the main ideas that we [...]
In different posts we have commented on the results of testing carried out in the agency for some of our clients. We have learned something from all of them, in some cases because there is a substantial difference in the results between different versions (customised vs. non-personalised subject line test), and in others precisely because of the opposite (lack of [...]
