El Retargeting, o también conocido como remarketing, es una forma de publicidad en línea que permite que los usuarios que han visitado tu web reciban anuncios una vez abandonada tu página.
Win with your emails on Black Friday
Black Friday is just around the corner. An American tradition that is gaining more and more weight in the Spanish market, especially in the field of e-commerce. According to research conducted by Custora, email marketing campaigns achieved a 27% of the Christmas sales of the last year, and [...]
Email Marketing, more necessary than ever
Last Wednesday took place at the Mobile World Center in Barcelona the presentation of the Report on the use and perception of email marketing in Spain. Study conducted by Adigital based on a panel of experts in the marketing sector and a panel of users.
3 free tools you should try if you have an eCommerce business
Today we bring you again some useful tools to optimise your online marketing results. This time we are talking about useful resources not only for your emails but also for your landing pages:
Email Embedded Surveys
If you have tried to send a form or a survey via email, you have probably found that very few email clients support them. So, the most common is to send a link to the survey created in Google Forms or Survey Monkey for example. However, in this post we will show you how to create [...]
3 Myths about Email Marketing
We often find that clients are confused about their real objectives and are unclear about the best practices for the effectiveness and profitability of their email marketing.
Not just deliverability: Deliverability VS Inbox placement
We've talked in several articles about deliverability, but today we'll clarify terms and look at some very interesting benchmarking data. Literally, deliverability measures how many of our emails are "delivered", i.e. it leaves out bounced emails. However, this reading does not give us a true picture of what is happening with our email.
7 Consejos para humanizar tus emails
Los usuarios a los que dirigimos nuestras acciones de email marketing están cansados de mensajes fríos, impersonales, donde se les trata como un número más y que no interactúan con él. Por eso, agradecen mensajes que se dirigen a ellos de forma personalizada.
How to combine email marketing with Facebook presence
A finales de 2014, una encuesta a líderes empresariales en USA mostró que el Email Marketing y los Social Media eran los canales de marketing digital con un mayor aumento de la inversión en 2015. Otro dato interesante es el que en 2013 lanzó IDC tras analizar el uso de las redes sociales y el email entre los […]
The role of Email Marketing throughout the Customer Journey
Econsultancy and Adobe have just published the "Quarterly Digital Intelligence Briefing: The Multichannel Reality". The paper presents the results of a survey of 1,945 marketers on the degree of cross-channel integration. Based on this data, we reflect on the role that cross-channel marketing will play in the future and, in particular, the role of cross-channel marketing in the [...]