Cada vez son más las empresas que utilizan el email marketing como herramienta de difusión de productos o servicios. Como en todo, el aumento del uso de esta herramienta ha creado la necesidad de establecer una regulación que la limite y controle. En este post os explicaremos los aspectos legales que implica el uso del email marketing.
4 persuasive techniques in Retail Email Marketing
Those of us who are dedicated to online marketing in general and email marketing in particular, tend to base the decisions we make on exclusively analytical and numerical elements. So, for example, when after a testing exercise, the "data" shows us with sufficient confidence that a version of a message, offer or image, produces a greater number of visitors than a version of a message, [...]
Typical mistakes that can turn your emails into SPAM
As we have discussed in previous posts, the real success of an email marketing campaign is that the emails arrive correctly to their recipients. That is, avoid at all costs that they reach the SPAM folder of users.
Example of personalisation in an omnichannel context with Fnac.com
An interview with Katia Hersard, director of e-commerce at FNAC.com, was recently published on itespresso.fr. In the interview, the keys to the transition towards omnichannel distribution of the giant of the distribution of cultural goods are explained in general terms. In this post we want to illustrate one of the aspects that the interview touches on and which [...]
11 steps to build your Adwords customer list
Google AdWords allows us to create a list of email addresses with customers who have previously had contact with the brand. The goal? To show a specific audience ads in Google search, Gmail or Youtube.
Use and perception of email marketing in Spain
Como comentamos en un post anterior, Adigital, en colaboración con la agencia de email marketing Digital Response y otras empresas, ha llevado a cabo el informe «Investigación sobre el uso y percepción del email marketing en España«.
3 Effective ways of Retargeting
El Retargeting, o también conocido como remarketing, es una forma de publicidad en línea que permite que los usuarios que han visitado tu web reciban anuncios una vez abandonada tu página.
Win with your emails on Black Friday
Black Friday is just around the corner. An American tradition that is gaining more and more weight in the Spanish market, especially in the field of e-commerce. According to research conducted by Custora, email marketing campaigns achieved a 27% of the Christmas sales of the last year, and [...]
Email Marketing, more necessary than ever
Last Wednesday took place at the Mobile World Center in Barcelona the presentation of the Report on the use and perception of email marketing in Spain. Study conducted by Adigital based on a panel of experts in the marketing sector and a panel of users.
3 free tools you should try if you have an eCommerce business
Today we bring you again some useful tools to optimise your online marketing results. This time we are talking about useful resources not only for your emails but also for your landing pages: