Without a doubt, 2015 has marked a significant shift in the perception of email marketing. After several years of "email is doomed" statements, email marketing has risen from the ashes to become an essential element of digital marketing.
Email Marketing for subscription-based business models
We want to present in a general way Email Marketing strategies that can be applied to subscription-based business models. A subscription-based business model is one in which, instead of closing a sale each time to market a product or service, what is marketed is access to the product or service [...]
5 Email Marketing trends to watch in 2016
What will email marketing look like in 2016? Every year we are asked the same question. What is clear to us is that the digital market is a changing market, which forces marketers to adapt every year in order to have a real competitive advantage.
GIFs, a special touch to your emails this Christmas
The use of GIFs in email marketing is one of the trends that was predicted to be successful in 2015, and so it has been. Faced with the difficulty of incorporating quality videos in our emails and that all our users receive it correctly, the GIF appears as a simple and effective tactic.
Benchmark: Email marketing in Retail 2015
This benchmark is the result of an analysis of the Email Marketing sendings of a group of representative fashion brands in Spain. We have analysed the mailings from the time of opt-in and those received throughout the following month.
Three practical examples of Email Marketing in Retail and E-commerce
En este ebook se exponen tres casos prácticos que te ayudarán a mejorar el Email Marketing de tu Retail o E-commerce. ¿ Qúe encontraré en el ebook? Caso 1 Cómo reactivar el 5% de usuarios de la base de datos Caso 2 Cómo descubrir qué causa una baja tasa de aperturas Caso 3 Cómo aumentar las […]
Report: Research on the use and perception of email marketing in Spain
This report by Adigital, in collaboration with Digital Response and other email marketing agencies, analyses the business landscape and the behaviour of email marketing users in Spain. The study was conducted based on a panel of marketing experts and a panel of users.
The definitive guide to email marketing testing
Testing in online marketing in general and email marketing in particular, requires time and dedication as it is necessary to use formulas and hypotheses, create versions in concurrence, establish control groups and analyse the data to obtain conclusions. This ebook is intended to be a guide to help email marketers to [...]
Guide to hiring an email marketing tool
¿Qué encontraré en la guía? En las próximas páginas encontrarás aquellos elementos clave a considerar en todo proceso de selección de un proveedor de Email Marketing. Estos elementos se estructuran en torno a 7 grandes temas: – Usabilidad – Infraestructura – Funcionalidades – Entregabilidad – Resultados – Apertura a otros canales – La relación con […]
Introduction to attribution models in cross-channel marketing and a case study of attribution in email marketing.
¿Qué encontraré en el ebook? Introducción al marketing Cross Channel Explicación de los principales modelos de atribución Última interacción Primera interacción Modelo lineal Modelo de deterioro o desgaste en el tiempo Un caso práctico de atribución en Email Marketing