En este post nos hacemos eco del estudio que ofrece Litmus: 2016 State of Email Marketing Report. Este informe recoge los principales cambios del sector en el 2015 con el fin de profundizar en ellos y obtener información y puntos de acción para aplicar al Email Marketing de este año 2016.
Are we witnessing the second maturity of email marketing?
After a few years in which email marketing seemed to be losing its reputation and prestige, recent changes in the digital advertising industry and in the way users connect to the web, along with some very notable innovations in the email sector, are significantly revitalising it.
Pillars of Automated Email Marketing
Ya hemos hablado en numerosas ocasiones de la importancia que está adquiriendo la automatización en el sector del Email Marketing. En este post indagaremos un poco más en este concepto y mostraremos cuáles son sus principales pilares.
Contextual Email Marketing as a paradigm for personalised customer experiences.
In this post we are going to take a closer look at the notion of Contextual Email Marketing, a notion that is gaining momentum in the specialised media, in light of the conclusions of the document The Contextual Marketing Imperative recently published by Forrester.
2015, a prosperous year for Email Marketing
Without a doubt, 2015 has marked a significant shift in the perception of email marketing. After several years of "email is doomed" statements, email marketing has risen from the ashes to become an essential element of digital marketing.
Email Marketing for subscription-based business models
We want to present in a general way Email Marketing strategies that can be applied to subscription-based business models. A subscription-based business model is one in which, instead of closing a sale each time to market a product or service, what is marketed is access to the product or service [...]
5 Email Marketing trends to watch in 2016
What will email marketing look like in 2016? Every year we are asked the same question. What is clear to us is that the digital market is a changing market, which forces marketers to adapt every year in order to have a real competitive advantage.
GIFs, a special touch to your emails this Christmas
The use of GIFs in email marketing is one of the trends that was predicted to be successful in 2015, and so it has been. Faced with the difficulty of incorporating quality videos in our emails and that all our users receive it correctly, the GIF appears as a simple and effective tactic.
Benchmark: Email marketing in Retail 2015
This benchmark is the result of an analysis of the Email Marketing sendings of a group of representative fashion brands in Spain. We have analysed the mailings from the time of opt-in and those received throughout the following month.
Three practical examples of Email Marketing in Retail and E-commerce
En este ebook se exponen tres casos prácticos que te ayudarán a mejorar el Email Marketing de tu Retail o E-commerce. ¿ Qúe encontraré en el ebook? Caso 1 Cómo reactivar el 5% de usuarios de la base de datos Caso 2 Cómo descubrir qué causa una baja tasa de aperturas Caso 3 Cómo aumentar las […]