Nowadays, everyone seems to be talking about the concept of "Big Data" as an indispensable element for capturing and managing information in the digital world. But... Is it as effective in Email Marketing as we think?
Case Study: Redesigning Derby Hotels Collection's Email Marketing Strategy
SUCCESS CASE CLIENT: DERBY HOTELS COLLECTION AGENCY: Digital Response (email marketing agency) CASE: Redesign of email marketing strategy
Is the use of pop-ups in email solicitation a valid technique?
It is becoming more and more common to find email acquisition systems based on pop-ups. This is a tactic that, despite what it may seem, does not penalise the visit/registration ratio and does not increase the bounce rate of the page. Intuitively, we could all agree that a pop-up annoys the user, provoking a [...]
Privacy Shield, the solution to the legal problems of Email Marketing outside the EU
The European Union has a number of barriers that hinder digital sales and marketing globally. Although the EU has standardised guidelines in different countries, each country still has its own regulatory standards for e-commerce and online marketing.
Spamtraps, a danger to the deliverability of your emails
On numerous occasions we have talked about the importance of preventing our emails from reaching the spam folder. In this post we will talk about spamtraps, tools used by email providers to identify those who send unsolicited emails to users who have not requested to receive an email from that email provider.
How does Apple Watch affect Email Marketing campaigns?
As we discussed in the previous post, one of the most notable innovations of 2015, in terms of the influence it has on email marketing, is the launch of Apple Watch. This device presents itself as a unique opportunity for marketers as it is a way for consumers to anticipate their first interactions, even if it's just a [...]
2016 State of Email Marketing Report (Litmus)
En este post nos hacemos eco del estudio que ofrece Litmus: 2016 State of Email Marketing Report. Este informe recoge los principales cambios del sector en el 2015 con el fin de profundizar en ellos y obtener información y puntos de acción para aplicar al Email Marketing de este año 2016.
Are we witnessing the second maturity of email marketing?
After a few years in which email marketing seemed to be losing its reputation and prestige, recent changes in the digital advertising industry and in the way users connect to the web, along with some very notable innovations in the email sector, are significantly revitalising it.
Pillars of Automated Email Marketing
Ya hemos hablado en numerosas ocasiones de la importancia que está adquiriendo la automatización en el sector del Email Marketing. En este post indagaremos un poco más en este concepto y mostraremos cuáles son sus principales pilares.
Contextual Email Marketing as a paradigm for personalised customer experiences.
In this post we are going to take a closer look at the notion of Contextual Email Marketing, a notion that is gaining momentum in the specialised media, in light of the conclusions of the document The Contextual Marketing Imperative recently published by Forrester.