In other articles we have talked about relationship marketing and why it can be more efficient in today's market. This time we present the main differences between relationship marketing and transactional marketing to understand the advantages of each strategy. Transactional marketing is focused on the [...]
What data can I use in cross-selling actions?
It is often said that it costs four times more to sell to a first-time customer than to an existing customer. As we mentioned in a previous post, cross-selling is the tactic of selling complementary products to those consumed or intended to be consumed by a particular customer. Thanks to cross-selling [...]
Responsive Email Design: Tips for HTML/CSS Layout
These days we have been talking a lot both on the blog and in other online communities about the challenges of creating responsive emails, especially in the layout phase. This is due to the incompatibilities that currently exist between the diversity of devices and email clients.
Responsive Email Design: Responsive Email Design and Layout Example
Let's see a practical case to finish understanding how media queries work. In the design we saw before for our newsletter, this would be the desktop version: And this would be the mobile version:
Responsive Email Design: How to create a responsive email layout
In another article we advanced how the CSS rules that enable the adaptation of our design work. We are talking about media queries, an element that comes from the hand of CSS3 and whose operation we can understand very well on the web http://mediaqueri.es/ where we can find many examples of how a website can change depending on the [...]
Responsive Email Design: How to design a mobile-friendly email
To get a good responsive design all we have to do is think about the user experience, put ourselves in the place of the person receiving the email on a mobile or tablet and see if it is a usable and attractive design. Some of the things that we will easily discover in this exercise are the [...]
The registration form and the preference centre
In this post we are going to talk about the role that the registration form and the preference centre should play on a website. First, and to avoid confusion, we are going to explain the differences between one thing and the other. A registration form is, as its name suggests, a mechanism through which a user can register [...]
Trends we will see in email marketing in 2014
The year is coming to an end and the new one is about to start. In this post, we'll take a look at the main changes that, in our opinion, we will see in the email marketing industry in 2014.
Gmail changes the way it hosts and displays images - how will it affect email marketing?
Google has recently announced a significant change in the way images will be displayed in Gmail users' emails. In a nutshell, what is going to happen is that when an email is opened, the images it contains will be automatically downloaded. This will be done by hosting, on Google's servers, the [...]
Email marketing example: Cross-sell in confirmation emails (+111% conversion)
The retailer "Isabella", moved 3 years ago from catalogue sales to online sales in its ecommerce. For one year, they implemented a cross-selling strategy.