In the previous post we talked about the power of GIFs in email marketing, and today we illustrate it with a case study. Last year, the technology brand Dell was faced with the challenge of communicating the launch of a new product: the Dell XPS 12 Convertible Ultrabook. The challenge: to convey to the user what a convertible Ultrabook is [...]
The power of GIFs in email marketing
Los que estamos metidos en el código de los emails todos los días sabemos de las limitaciones que plantea la maquetación. Aunque los lenguajes utilizados para la estructura y el estilo de los emails son los mismos que en diseño web, HTML y CSS, las restricciones en email plantean una complejidad mucho mayor y todos […]
Loyalty Email Marketing (I)
This post is part of a series dedicated to loyalty email marketing as a tactic in the development of loyalty programmes in general. Before explaining to what extent and under what circumstances loyalty email marketing can provide value in this type of programme, we consider it appropriate to set out some concepts.
Deliverability: My email campaign arrives in the SPAM folder, what can I do?
This is a common problem. One of the handicaps we encounter when analysing the results of a newsletter is that we have no way of knowing how many of our emails have ended up in the spam folder. However, we do have a way to minimise this risk. To start with, we must follow [...]
Email Marketing VS Social Media
For a few years now, two statements have been heard that have tried to set the course of online marketing: - Email Marketing is dead - Social Media is the tool that will replace Email Marketing in communicating with our customers. Of course, we all understand by now, that neither so much nor so bald. Email [...]
Video in Email Marketing: how to include video in your email campaigns
Nowadays, video is not supported by most email clients (we are talking about embedded video in our email campaigns), but there is a very effective way to incorporate video into our email without embedding it.
Los Mejores Blogs y Referencias de Email Marketing
Si, como nosotros, queréis estar a la última en el ámbito del Email Marketing seguro que sois devoradores de blogs y páginas de recursos para aprender de los mejores. Nosotros aspiramos a ofreceros los mejores contenidos y debates de interés, pero por supuesto, aprendemos de los referentes. Hoy os traemos un recopilatorio de los blogs […]
Improving the open rate should not be your priority.
We find many articles on the Internet about how to improve the opening rate and it is reasonable considering that the opening of an email is the sine qua non condition for the user to establish a conversation with the company through this medium. However, we never tire of repeating that the optimisation of email marketing is [...]
Responsys Email Marketing Deliverability Guide
Deliverability is a key factor in the success of our email campaigns. No matter how optimised your emailing is for user engagement, if it doesn't reach the inbox, it won't do any good. Responsys has recently published its Guide to Deliverability in Email Marketing. In addition to the guide, it presents [...]
Tips for good email remarketing
A remarketing strategy can considerably increase the conversion rate of an ecommerce business. There are several things to keep in mind to increase the effectiveness of your remarketing emails: Don't take too long to send the remarketing email. The appropriate time may vary depending on the product or service.