Our Ebooks, Benchmarks and Email Marketing Studies
Do you know our Ebooks, studies and benchmarksFor those of you who have not yet become familiar with them, these aim to answer many of the questions about Email Marketing that digital marketing professionals face on a daily basis. In this way, they become a truly effective tool for consultation and clarification, while also allowing for the implementation of new elements into Email Marketing campaigns, as well as improving results.
To date, there are many Ebooks on Email Marketing which we have published over the years, but below we have collected the most recent ones, among which you will find all of them. Thematic issues:
Case Studies
At Digital Response, we have implemented numerous automated programs for our clients. One of these resulted in an interesting Case Study where we explained how the process of implementing a program to recover abandoned carts had been, with the goal of generating more conversions and thus increasing their turnover.
Here we leave it for you to take a look at it: Case Study Havaianas - Implementation of an abandoned trolley recovery programme
Contextual Email Marketing
The Contextual Email Marketing It allows you to adapt the content of the email in real time and according to the specific context of the user and/or the brand. To achieve good contextual email marketing, it is important to take into account key pillars such as user behavior, the content of the email, and the time of sending.
If you want to know everything you need to consider to carry out a good contextual email marketing campaign, this is your eBook: Email Marketing Contextual as a Paradigm of Personalized Customer Experiences
Neuromarketing
It is no news that both neuroscience and social psychology study the behavior of users in the context of the market. What is really interesting is knowing how we can apply it in the field of Email Marketing, as it can directly impact our goals and results.
If you are interested in the psychology of persuasion and want to learn how to apply it to email marketing, keep reading: Psychology of Persuasion applied to Email Marketing
Remarketing
The recovery of abandoned carts It is currently one of the star targets of marketers. In this context, email marketing can be one of the most effective tools for achieving this. If we pay attention to the orientation that these types of emails should have based on the reason for abandonment, we can achieve impact with each group of users.
In this Ebook you will find tips for creating a good abandoned cart recovery program via Email Marketing: Applications of Remarketing in Email Marketing and Cross Channel Marketing
Email Marketing Testing
Testing has become an indispensable tool for digital marketing and, specifically, for email marketing. It allows us to better understand the users who make up a database, while also exploring what works best for our brand or company. However, it is not an easy task, as formulas and hypotheses must be used, versions must be created concurrently, control groups must be established, and data must be analyzed to obtain conclusions that help us improve the results of our campaigns.
We make this complicated but necessary task easier for you with these two effective Ebooks:
Benckmarks
Interested in email marketing strategies and the results of companies in the same industry as yours? Discover ours Benchmarks on the Big Distribution and Retail sector. Among the different elements we analyze are: the treatment of the registration process, mobile adaptation, personalization, sender identification, email retargeting, the days and frequencies of sending, and an analysis of issues and campaign typology. We leave them to you below:
- Benchmark Email Marketing Retail 2017
- Benchmark: Email Marketing in the Large Distribution Channel 2015-2016
- Benchmark: Email marketing in Retail 2015
Practical examples
The examples and real cases They have always been the ones who help us the most when it comes to learning and putting into practice something that they are teaching us. As faithful followers of this trend, we have developed different ebooks that aim to show practical cases to helping to improve email marketing of your company, as well as the results of it. Here we leave you 3 options:
- Three practical examples of Email Marketing in Retail and E-commerce
- Email Marketing benchmarks according to Digital Response
- 7 Advanced Email and Marketing Automation tactics for Retail
Research
The Research It is fundamental for the advancement and positive evolution of any science and discipline. For us, it is important to have a real picture of the The state of email marketing in Spain, We have been working on various studies aimed at researching our discipline. Here you can see the reports for 2016, 2017 and 2019, as well as the study we conducted to see the impact of the Covid-19 crisis on Email Marketing:
- Research on the use and perception of email marketing in Spain 2019
- Research on the use and perception of email marketing in Spain 2017
- Report: Research on the use and perception of email marketing in Spain 2016
- The impact of the Covid-19 crisis on Email Marketing
