As we do every year, Digital Response wants to reflect on the key aspects that will dominate Email Marketing in the year ahead. This time, we do it with the participation of some very prominent professionals who wanted to share their points of view.
How to creatively fix email marketing mistakes
If you work in the world of email marketing, surely you have felt in your own flesh the panic of making a mistake in a mailing. Last minute changes, pressure to finish a campaign just a few minutes before sending... working so fast and taking into account so many factors, sometimes leads to the fact that [...]
DON'T make these mistakes in your email marketing strategy (part 2)
A week ago we saw 4 of the 8 mistakes you should avoid making in email marketing to avoid sabotaging the campaigns you send and the results obtained. Today we bring you the remaining 4 mistakes. Take note!
NO cometas estos errores en tu estrategia de email marketing (1a parte)
Son muchas las veces que os hemos dado algunos consejos para conseguir mejorar los resultados de vuestro email marketing, conseguir campañas más atractivas y eficientes, así como conseguir tener una estrategia de email actualizada y avanzada. En este caso, nos centraremos en ocho errores que muchas empresas todavía cometen y que pueden interferir en los […]
Cómo conseguir un equipo de Email Marketing que trabaje y sea lo más funcional posible
Cada equipo de email marketing es un mundo y su tamaño y funcionamiento depende de las necesidades de la empresa u organización en cuestión. Sin embargo, existen una serie de pautas que podemos aplicar en todos los casos para conseguir que tanto el equipo de email marketing como la propia estrategia de email marketing sean […]
Marketing en aplicaciones móviles: notificaciones push, in app y message center.
Cada vez más marcas están incorporando al mix de canales las aplicaciones móviles, en concreto las notificaciones push, las in app y los message centers. Si bien todavía faltan casos de uso suficientemente contrastados que nos permitan hablar de best practices, parece bien instalada la concepción de la aplicación nativa, como un entorno en el que extender […]
4 maneras de encarar la Mail Privacy Protection de Apple en el email
El pasado 9 de junio Apple anunció en la Worldwide Developers Conference (WWDC) un avance de las nuevas protecciones de privacidad que permitirán a los usuarios controlar mejor sus datos y ser más conscientes a la hora de decidir con quién los comparten. La Mail Privacy Protection que afecta directamente a la App Mail ha causado furor […]
Forwarding to non-openers can result in an increase of 30% to 35% of opens and clicks.
As the headline points out, forwarding to non-openers notoriously boosts the results of a campaign as it is one of the simplest and most effective ways to maximise the "visualisation" of the content of an email (open) and the user's interaction with it (click). Now, what does it consist of? It's about forwarding [...]
What is Generation Z's use of email marketing and what is their opinion of it?
Generation Z (born between 1995 and 2015) has become one of the main focuses of interest for companies and businesses when designing their marketing strategies, not only because they form an important part of the world's population, but also because we could say that they were practically born with a knowledge of the world [...].
How to configure SPF, DKIM, DMARC and BIMI security protocols?
Previously we saw how we can protect ourselves from phishing and email spoofing both as users and as a company. However, in this post we want to go more in depth about the identity verification protocols that any company, organisation or entity can set up to prevent cybercriminals from impersonating a legitimate sender by spoofing them using a [...]