One of the consequences of the advance of the digitalisation of marketing and sales in companies is internationalisation. As a result, e-commerce, CRM and digital marketing departments are faced with the challenge of developing and managing content adapted to each market and managing international email marketing campaigns and other marketing tools.
A few months ago Digital Response joined the Email Expiration Date initiative, which aims to reduce the carbon footprint generated by the emails we send and which are stored in data centres, consuming a large amount of energy. How? We'll tell you about it below. The Radicati context states that [...]
Having a complete and effective email marketing strategy is no easy task. In fact, there are few brands and companies that have implemented all the email marketing strategies that we will discuss today and that will ensure an increase in conversions and user engagement. Take note! 1- Predictive activation campaigns [...]
If we were to ask a group of users why they do not subscribe to the newsletter of one of the brands they follow, one of the answers we would get most often would be that, beyond receiving the latest news, they do not really see that there is a direct benefit between being subscribed and not being subscribed. Considering [...]
New marketing channels have emerged in recent times. However, email remains one of the most powerful channels for connecting with audiences and building brand awareness. It also generates one of the highest returns on investment, at 36$ for every 1$ invested. On the other hand, it is predicted that [...]
As we have seen on other occasions, an email marketing strategy is composed of different types of emails: promotional, loyalty, reactivation, etc.. But we have rarely talked about those emails that are more closely linked to Customer Service and what is more interesting, how we can integrate it into the email marketing strategy.
As we do every year, Digital Response wants to reflect on the key aspects that will dominate Email Marketing in the year ahead. This time, we do it with the participation of some very prominent professionals who wanted to share their points of view.
If you work in the world of email marketing, surely you have felt in your own flesh the panic of making a mistake in a mailing. Last minute changes, pressure to finish a campaign just a few minutes before sending... working so fast and taking into account so many factors, sometimes leads to the fact that [...]
A week ago we saw 4 of the 8 mistakes you should avoid making in email marketing to avoid sabotaging the campaigns you send and the results obtained. Today we bring you the remaining 4 mistakes. Take note!
Son muchas las veces que os hemos dado algunos consejos para conseguir mejorar los resultados de vuestro email marketing, conseguir campañas más atractivas y eficientes, así como conseguir tener una estrategia de email actualizada y avanzada. En este caso, nos centraremos en ocho errores que muchas empresas todavía cometen y que pueden interferir en los […]
