New marketing channels have emerged in recent times. However, email remains one of the most powerful channels for connecting with audiences and building brand awareness. It also generates one of the highest returns on investment, at 36$ for every 1$ invested. On the other hand, it is predicted that [...]
How to integrate Customer Service into Email Marketing
As we have seen on other occasions, an email marketing strategy is composed of different types of emails: promotional, loyalty, reactivation, etc.. But we have rarely talked about those emails that are more closely linked to Customer Service and what is more interesting, how we can integrate it into the email marketing strategy.
Email Marketing Trends 2022: The Experts Speak Out
As we do every year, Digital Response wants to reflect on the key aspects that will dominate Email Marketing in the year ahead. This time, we do it with the participation of some very prominent professionals who wanted to share their points of view.
How to creatively fix email marketing mistakes
If you work in the world of email marketing, surely you have felt in your own flesh the panic of making a mistake in a mailing. Last minute changes, pressure to finish a campaign just a few minutes before sending... working so fast and taking into account so many factors, sometimes leads to the fact that [...]
DON'T make these mistakes in your email marketing strategy (part 2)
A week ago we saw 4 of the 8 mistakes you should avoid making in email marketing to avoid sabotaging the campaigns you send and the results obtained. Today we bring you the remaining 4 mistakes. Take note!
NO cometas estos errores en tu estrategia de email marketing (1a parte)
Son muchas las veces que os hemos dado algunos consejos para conseguir mejorar los resultados de vuestro email marketing, conseguir campañas más atractivas y eficientes, así como conseguir tener una estrategia de email actualizada y avanzada. En este caso, nos centraremos en ocho errores que muchas empresas todavía cometen y que pueden interferir en los […]
Cómo conseguir un equipo de Email Marketing que trabaje y sea lo más funcional posible
Cada equipo de email marketing es un mundo y su tamaño y funcionamiento depende de las necesidades de la empresa u organización en cuestión. Sin embargo, existen una serie de pautas que podemos aplicar en todos los casos para conseguir que tanto el equipo de email marketing como la propia estrategia de email marketing sean […]
Marketing in mobile applications: push notifications, in app and message centre.
Cada vez más marcas están incorporando al mix de canales las aplicaciones móviles, en concreto las notificaciones push, las in app y los message centers. Si bien todavía faltan casos de uso suficientemente contrastados que nos permitan hablar de best practices, parece bien instalada la concepción de la aplicación nativa, como un entorno en el que extender […]
4 maneras de encarar la Mail Privacy Protection de Apple en el email
El pasado 9 de junio Apple anunció en la Worldwide Developers Conference (WWDC) un avance de las nuevas protecciones de privacidad que permitirán a los usuarios controlar mejor sus datos y ser más conscientes a la hora de decidir con quién los comparten. La Mail Privacy Protection que afecta directamente a la App Mail ha causado furor […]
Forwarding to non-openers can result in an increase of 30% to 35% of opens and clicks.
As the headline points out, forwarding to non-openers notoriously boosts the results of a campaign as it is one of the simplest and most effective ways to maximise the "visualisation" of the content of an email (open) and the user's interaction with it (click). Now, what does it consist of? It's about forwarding [...]