Cuando tratas de promocionar tus productos por email, uno de los mayores miedos que puedes tener es que el mensaje termine en la bandeja de spam de tus suscriptores. Ante esto, puedes preguntarte: ¿Cómo evitar el spam en email marketing? Estos correos basura son la pesadilla del correo electrónico. En el mejor de los casos, se […]
How to make an email visually appealing on Apple Watch
We recently talked about how voice assistants are redefining email design to some extent. But what about smartwatches? Today we'll look at how to make an email visible on Apple Watch.
Example of how to surprise with an AB test
Today we will look at an example of an AB test that has been talked about a lot these days. In fact, you may have received one of the two versions in your email inbox. Yes, we are talking about Vueling.
Would you let your subscribers decide whether or not they want to receive an email campaign?
When an important date arrives on the calendar, it is difficult to get rid of all those emails that accumulate in the inbox. Often, it seems that companies have the sole objective of generating conversions and leave behind the question of whether or not the user will really be interested in receiving the email or not.
2019 State of Email Marketing Survey
From Digital Response we are conducting, once again this year, a study on the status and use of Email Marketing in Spain. Through a survey we will analyse the business landscape and the behaviour of users around Email Marketing in order to get a real picture of the situation. The study will be carried out on the basis of [...]
Voice assistants, a new element redefining email design
Smart assistants are increasingly becoming part of our daily lives. They now allow us to activate different devices in our home, do voice searches, make purchases, be alerted about tasks to be done when we get home and even read our email.
Increase email conversion with Countdowns
Did you know that you can prevent your emails from fading into oblivion by creating a sense of urgency with a countdown that updates in real time?
How to handle an error in an email, on the web... via email marketing?
As a company or as a user, you have probably sent or received an email with an error. No matter how big or small, it is crucial that we know how to react as quickly and efficiently as possible. Today we will see two examples of this. One on how to manage and turn around an error [...]
The importance of email marketing and databases in e-commerce
Antes de decirte por qué has de incluir este potente canal de ventas en tu estrategia digital, vamos a empezar por hacer una breve introducción para todos aquellos que no habéis sacado todo el jugo a este canal o lo asociáis al spam.
How to leverage your followers' content for your emails?
That is the big question. At a time when a brand's followers are often the ones who generate content, often quality content, how can we take advantage of them and use them in our own channels?









