Did you know that 47.47% of companies do not achieve the objectives linked to email marketing due to lack of internal resources? Yes, data as interesting and revealing as this is what you will find in the 3rd edition of the study Research on the use and perception of email marketing in Spain 2019 that we have published in Digital [...]
In the previous post, 8 ways to clean data in excel (part 1), we looked at the first 4 ways to clean data in excel: spell checking, removing duplicate rows, finding and replacing text, and finally, changing the case of a text. In this second part we will look at the last 4 ways to [...]
You cannot always have control over the format and type of data you import from a database, a text file or a web page. Before we can analyse the data, we often need to do a good cleaning. Fortunately, Excel has many features to get the data in the right format for you.
Cuando tratas de promocionar tus productos por email, uno de los mayores miedos que puedes tener es que el mensaje termine en la bandeja de spam de tus suscriptores. Ante esto, puedes preguntarte: ¿Cómo evitar el spam en email marketing? Estos correos basura son la pesadilla del correo electrónico. En el mejor de los casos, se […]
We recently talked about how voice assistants are redefining email design to some extent. But what about smartwatches? Today we'll look at how to make an email visible on Apple Watch.
Today we will look at an example of an AB test that has been talked about a lot these days. In fact, you may have received one of the two versions in your email inbox. Yes, we are talking about Vueling.
When an important date arrives on the calendar, it is difficult to get rid of all those emails that accumulate in the inbox. Often, it seems that companies have the sole objective of generating conversions and leave behind the question of whether or not the user will really be interested in receiving the email or not.
From Digital Response we are conducting, once again this year, a study on the status and use of Email Marketing in Spain. Through a survey we will analyse the business landscape and the behaviour of users around Email Marketing in order to get a real picture of the situation. The study will be carried out on the basis of [...]
Smart assistants are increasingly becoming part of our daily lives. They now allow us to activate different devices in our home, do voice searches, make purchases, be alerted about tasks to be done when we get home and even read our email.
Did you know that you can prevent your emails from fading into oblivion by creating a sense of urgency with a countdown that updates in real time?
