With the arrival of summer, the tourism industry is at its peak. The hotel, catering and aviation sectors are deploying their best strategies and offers to capture the attention of users. In this context, email marketing becomes the king of strategies. In this post we will give you 5 tips [...]
En el anterior post, Email Marketing y automatización: factores clave del inbound (1a parte), vimos por qué es importante el email en el inbound marketing. En esta segunda parte veremos por qué la automatización también es un pilar fundamental de este. ¿Por qué la automatización es un pilar del inbound? Antes que nada es importante […]
El inbound marketing es una de las metodologías digitales más avanzadas, pero pocos resultados aportaría sin el email marketing y la automatización. ¿Quieres saber por qué? Es bastante simple: la metodología inbound comprende un conjunto de procesos, técnicas y filosofía, si eliminamos alguno de estos elementos se desintegra el conjunto y se pierde la utilidad. […]
Did you know that 47.47% of companies do not achieve the objectives linked to email marketing due to lack of internal resources? Yes, data as interesting and revealing as this is what you will find in the 3rd edition of the study Research on the use and perception of email marketing in Spain 2019 that we have published in Digital [...]
In the previous post, 8 ways to clean data in excel (part 1), we looked at the first 4 ways to clean data in excel: spell checking, removing duplicate rows, finding and replacing text, and finally, changing the case of a text. In this second part we will look at the last 4 ways to [...]
You cannot always have control over the format and type of data you import from a database, a text file or a web page. Before we can analyse the data, we often need to do a good cleaning. Fortunately, Excel has many features to get the data in the right format for you.
Cuando tratas de promocionar tus productos por email, uno de los mayores miedos que puedes tener es que el mensaje termine en la bandeja de spam de tus suscriptores. Ante esto, puedes preguntarte: ¿Cómo evitar el spam en email marketing? Estos correos basura son la pesadilla del correo electrónico. En el mejor de los casos, se […]
We recently talked about how voice assistants are redefining email design to some extent. But what about smartwatches? Today we'll look at how to make an email visible on Apple Watch.
Today we will look at an example of an AB test that has been talked about a lot these days. In fact, you may have received one of the two versions in your email inbox. Yes, we are talking about Vueling.
When an important date arrives on the calendar, it is difficult to get rid of all those emails that accumulate in the inbox. Often, it seems that companies have the sole objective of generating conversions and leave behind the question of whether or not the user will really be interested in receiving the email or not.
