¿Cómo redactar un asunto que maximice las aperturas y conversiones?¿Qué tipo de oferta convertirá más? ¿Qué atributos del producto debemos comunicar al usuario según los objetivos de la campaña?
Master Class "Current Trends in Email Marketing".
As Alain Ducasse says "the best thing you can share is knowledge". That is why at Digital Response we have opened the drawer of the experience we have acquired over the years and we have shared our knowledge of Email Marketing with you.
Retina displays: email problems and solutions
Además de todos los diferentes tamaños de pantalla, la constante evolución de los dispositivos móviles y ordenadores presenta otro desafío para los especialistas de email marketing: las pantallas de alta resolución DPI o también conocidas cómo pantallas Retina. Estas tienen el poder de mejorar la experiencia de una campaña de email marketing, pero también todo […]
How to take advantage of GDPR in Email Marketing
El viernes 25 de mayo, se puso en funcionamiento el famoso nuevo Reglamento General de Protección de Datos (RGPD). Desde Digital Response queremos aportar nuestro punto de vista como especialistas en Email Marketing mostrando cómo podemos aprovechar a nuestro favor esta nueva política.
Email Marketing as a powerful communication tool
Many see Email Marketing strictly as a tool to generate sales, but the reality is that it is much more than that, as it is also a communication tool. In this post we will see what are the pillars that make e-marketing so useful for communication.
The incorporation of bloggers in email marketing
The figure of the influencer is on the rise and there are already many companies that have decided to make them part of their marketing strategy. In fact, today we will analyse how the figure of the blogger is being incorporated into email marketing.
How to do Email Marketing for Seniors
Often when we think of the elderly, we do not relate it to new technologies, much less to email marketing. However, the reality is that it is one of the market niches with the greatest potential for exploitation. That is why today we are going to give you 3 tips to target this group of [...]
Targeted email marketing programmes for B2B companies
In B2C most companies use email marketing to communicate with their end customers, however, the use of this communication tool in B2B environments has yet to be exploited. This is due to the weight of personal relationships and the development of teams of account managers. However, the use of [...]
What is Kinetic Email and how can it help us?
This post will be dedicated to talk about Kinetic Email, a very interesting trend that we will be seeing throughout 2018 and that allows us to make our emails much more interactive. We will also classify the 3 types of Kinetic Email that exist and we will see what role they play today.
6 ideas for a Welcome Email
Have you ever thought about what type of welcome email is the most appropriate for your company? It is important to keep in mind that it is the first contact we will have with our user via email and therefore, the first opportunity to make a good impression. First of all, it is important to clarify that when we talk about a [...]