El viernes 25 de mayo, se puso en funcionamiento el famoso nuevo Reglamento General de Protección de Datos (RGPD). Desde Digital Response queremos aportar nuestro punto de vista como especialistas en Email Marketing mostrando cómo podemos aprovechar a nuestro favor esta nueva política.
Many see Email Marketing strictly as a tool to generate sales, but the reality is that it is much more than that, as it is also a communication tool. In this post we will see what are the pillars that make e-marketing so useful for communication.
The figure of the influencer is on the rise and there are already many companies that have decided to make them part of their marketing strategy. In fact, today we will analyse how the figure of the blogger is being incorporated into email marketing.
Often when we think of the elderly, we do not relate it to new technologies, much less to email marketing. However, the reality is that it is one of the market niches with the greatest potential for exploitation. That is why today we are going to give you 3 tips to target this group of [...]
In B2C most companies use email marketing to communicate with their end customers, however, the use of this communication tool in B2B environments has yet to be exploited. This is due to the weight of personal relationships and the development of teams of account managers. However, the use of [...]
This post will be dedicated to talk about Kinetic Email, a very interesting trend that we will be seeing throughout 2018 and that allows us to make our emails much more interactive. We will also classify the 3 types of Kinetic Email that exist and we will see what role they play today.
Have you ever thought about what type of welcome email is the most appropriate for your company? It is important to keep in mind that it is the first contact we will have with our user via email and therefore, the first opportunity to make a good impression. First of all, it is important to clarify that when we talk about a [...]
If we look at all the emails we receive from the brands we follow, we will realise that there are different types of campaigns that are repeated in all of them, that is, among all the emails received we could make subgroups or categories that would have common features and would seek the same objective. Each and every one of [...]
There are many elements that we must take into account to make a good email marketing campaign, but today we will focus on the 4 that are really essential and have become a must have.
Valentine's Day is approaching and most brands are already preparing and/or launching their campaigns for this great day where consumerism is triggered in the name of love. In 2017 we already analysed what the trends in email marketing campaigns of some companies had been, but this time we want to get ahead of the date [...]
