Last Tuesday, February 14th, Valentine's Day arrived and with it, a wave of emails flooded our inboxes. Yes, the day of Love is tremendously important not only for couples, but also for companies and Email Marketing. Today we will analyse the most interesting Email Marketing trends that have been [...]
Nowadays, Responsive Email is no longer an option but an obligation that email marketing must follow. You may ask yourself: but is it really necessary to make such an effort, will I see results? The answer is a resounding YES. Let's look at a couple of figures: In the Sign-up.to study that we recently analysed, we saw that almost [...]
Sign-up.to has published the 2017 email marketing Benchmark Report study which brings together an interesting analysis of the results obtained from all the email marketing campaigns they have sent from 1 January 2016 to 31 December 2016. After reading it carefully, we would like to comment on the main ideas that we [...]
In different posts we have commented on the results of testing carried out in the agency for some of our clients. We have learned something from all of them, in some cases because there is a substantial difference in the results between different versions (customised vs. non-personalised subject line test), and in others precisely because of the opposite (lack of [...]
In other articles we have talked about the usefulness of GIFs in email marketing. The debate about their use is still open and with disparate opinions and this is due to the fact that there are not all advantages in the use of GIFs. The use of this resource should be subject to strategic reasons and take into account the [...]
In a previous post we discussed the results of an AB subject line test carried out in different countries. On that occasion we tested whether personalising the subject line with the user's name affected the ratio of openers and click to open. We saw how the increase in openers ranged from +44% in the first case to +44% in the second case.
En un post anterior expusimos los 4 grandes temas en torno a los que girará el Email Marketing en 2017 desde nuestro punto de vista. Hablamos del consumidor, los profesionales del marketing, los proveedores de tecnología y el legislador. Siguiendo con el carácter prospectivo, tan propio de estas fechas, vamos a exponer 4 tendencias en […]
En otro post escribimos acerca de la importancia de personalizar, con el nombre del usuario, el asunto de los emails. Aquí, insistimos en esta idea, si bien traemos los resultados de una serie de A/B test de asuntos llevados a cabo en Francia, Portugal, UK, USA y México. La cuestión que nos preguntamos antes de llevar a […]
We can say that there are four major players shaping how email marketing is developing: consumers, marketers, technology providers and the legislator. In the following lines we would like to summarise what, in our view, will be the big issues for each of these actors in 2017. CONSUMER The consumer is, in [...]
Nos despedimos del año 2016 con esta infografía de email marketing que contiene lo más destacado del año en el sector del email marketing. ¡Feliz Navidad Marketeros!
