On previous occasions in this blog, we have talked about the importance of doing well the actions of email marketing to avoid ending up in the Spam folder. However, it is a reality that inboxes are becoming more and more saturated, and therefore, we can say that email marketing is becoming more and more popular.
As we have said many times in our blog, in the world of email marketing, personalisation is no longer an optional strategy, but a necessity. However, going beyond the classic "Hello [Name]" requires a much more sophisticated approach. Nowadays, behavioural data has become a very important resource [...]
On previous occasions on this blog, we have talked about the importance of perfecting email marketing and using good promotional messages, however, it is not only a question of design and content, but also of understanding how your audience thinks and acts. Behind every click, every open and every conversion, there is [...]
Email marketing continues to demonstrate its ability to deliver tangible results, but not without challenges. Validity's recent The 2024 Email Marketing Pulse Report highlights the key trends, obstacles and strategies that define the current landscape. This article summarises the most relevant points and adds an analysis of how companies are [...]
2024 has been a key year for email marketing, consolidating itself as one of the most effective channels to connect with users. At Digital Response, at the beginning of the year we analysed this panorama through our 7th edition of the annual study, where 153 companies shared their strategies, results and perspectives for the future. [...]
Just over a year ago, we blogged about the power of email marketing in holiday campaigns. In that post, we analysed how to use email marketing to boost Christmas campaigns, with techniques such as personalisation, automation and the use of GIFs to capture attention, as well as segmentation and A/B testing to optimise results. How to [...]
At Digital Response we created What's in your Inbox, a Digital Response podcast in which we have revealing conversations with industry professionals to explore the most effective ways to succeed. As such, the content you'll find in our podcast can be of great value if you're interested in marketing.
As we all know, Black Friday has established itself as one of the most important commercial events of the year, especially for the retail sector. In 2024, email marketing campaigns play a key role in capturing the attention of consumers in the midst of competition and maximising the chances of winning [...]
As we have discussed before in this blog, one of the most important tasks in the world of digital marketing is to have advanced tools to create personalised, efficient and valuable experiences for users. Marketing automation and personalisation platforms are revolutionising the way in which companies are managing their marketing [...]
En 2024, el tiempo promedio diario que las personas pasan en sus teléfonos móviles varía por región, aunque el uso global sigue aumentando. A nivel mundial, el promedio diario es de aproximadamente 3 horas y 15 minutos para los usuarios de teléfonos inteligentes, según Backlinko. Sin embargo, en algunos países este tiempo es mucho mayor; […]
