One of the fundamental tasks in marketing is to carry out an appropriate pricing strategy. Within the pricing discipline, communication is one of the aspects on which email marketing professionals can make the greatest contribution. This is due to the very nature of the channel, which is direct, interactive and traceable. In this context, we collect [...]
5 razones para contratar una agencia de Email Marketing
Este post va dirigido a ti si trabajas en una empresa que aún no dispone de servicios de email marketing de calidad. Todos tenemos muy claro que la comunicación con nuestros usuarios es un elemento esencial para tener éxito en nuestros negocios. Entonces, ¿Por qué no tener claro que necesitamos expertos que se encarguen de […]
Mic Drop, la broma fallida de Gmail
Si eres del tipo de persona que le gusta tener la última palabra… Seguramente te encante lo que ha hecho Google con Gmail. De lo contrario, quizás pienses que Gmail la ha fastidiado con su actualización «Mic Drop«.
Tips for creating a Landing Page
When promoting a product or service, or as a means to obtain registrations with a specific interest, it is very effective to have a landing page, in which distractions are eliminated, the user's behaviour is directed and the desired information is transmitted in a clear and concise manner. A [...]
Copywriting in email marketing
En otras ocasiones hemos hablado de cómo afecta el diseño de los emails a los resultados del email marketing, pero hoy hablaremos del uso del lenguaje en nuestros mensajes, igualmente importante. Al igual que sucede a veces con el diseño, muchas empresas buscan huir de una apariencia excesivamente comercial, ya que entendemos que si la […]
¿Cómo será el Email Marketing en el 2020?
En este post nos hacemos eco del informe «What will email marketing look like in the year 2020?» de Litmus. Este informe nos plantea una visión del futuro próximo del canal y, basándose en los conocimientos y opiniones de grandes profesionales del sector y de consumidores, establece unas predicciones que se presentan muy prometedoras para el […]
Outlook unchecks Gmail, for now...
The two titans of email services, Outlook and Gmail, are once again vying for the top spot. This time, and catching many by surprise, Outlook unseats Gmail and takes over with its new update: Outlook 2016.
Little Data or Big Data in Email Marketing?
Nowadays, everyone seems to be talking about the concept of "Big Data" as an indispensable element for capturing and managing information in the digital world. But... Is it as effective in Email Marketing as we think?
Is the use of pop-ups in email solicitation a valid technique?
It is becoming more and more common to find email acquisition systems based on pop-ups. This is a tactic that, despite what it may seem, does not penalise the visit/registration ratio and does not increase the bounce rate of the page. Intuitively, we could all agree that a pop-up annoys the user, provoking a [...]
Privacy Shield, the solution to the legal problems of Email Marketing outside the EU
The European Union has a number of barriers that hinder digital sales and marketing globally. Although the EU has standardised guidelines in different countries, each country still has its own regulatory standards for e-commerce and online marketing.