When promoting a product or service, or as a means to obtain registrations with a specific interest, it is very effective to have a landing page, in which distractions are eliminated, the user's behaviour is directed and the desired information is transmitted in a clear and concise manner. A [...]
En otras ocasiones hemos hablado de cómo afecta el diseño de los emails a los resultados del email marketing, pero hoy hablaremos del uso del lenguaje en nuestros mensajes, igualmente importante. Al igual que sucede a veces con el diseño, muchas empresas buscan huir de una apariencia excesivamente comercial, ya que entendemos que si la […]
En este post nos hacemos eco del informe «What will email marketing look like in the year 2020?» de Litmus. Este informe nos plantea una visión del futuro próximo del canal y, basándose en los conocimientos y opiniones de grandes profesionales del sector y de consumidores, establece unas predicciones que se presentan muy prometedoras para el […]
The two titans of email services, Outlook and Gmail, are once again vying for the top spot. This time, and catching many by surprise, Outlook unseats Gmail and takes over with its new update: Outlook 2016.
Nowadays, everyone seems to be talking about the concept of "Big Data" as an indispensable element for capturing and managing information in the digital world. But... Is it as effective in Email Marketing as we think?
It is becoming more and more common to find email acquisition systems based on pop-ups. This is a tactic that, despite what it may seem, does not penalise the visit/registration ratio and does not increase the bounce rate of the page. Intuitively, we could all agree that a pop-up annoys the user, provoking a [...]
The European Union has a number of barriers that hinder digital sales and marketing globally. Although the EU has standardised guidelines in different countries, each country still has its own regulatory standards for e-commerce and online marketing.
On numerous occasions we have talked about the importance of preventing our emails from reaching the spam folder. In this post we will talk about spamtraps, tools used by email providers to identify those who send unsolicited emails to users who have not requested to receive an email from that email provider.
As we discussed in the previous post, one of the most notable innovations of 2015, in terms of the influence it has on email marketing, is the launch of Apple Watch. This device presents itself as a unique opportunity for marketers as it is a way for consumers to anticipate their first interactions, even if it's just a [...]
En este post nos hacemos eco del estudio que ofrece Litmus: 2016 State of Email Marketing Report. Este informe recoge los principales cambios del sector en el 2015 con el fin de profundizar en ellos y obtener información y puntos de acción para aplicar al Email Marketing de este año 2016.
