After a few years in which email marketing seemed to be losing its reputation and prestige, recent changes in the digital advertising industry and in the way users connect to the web, along with some very notable innovations in the email sector, are significantly revitalising it.
Pillars of Automated Email Marketing
Ya hemos hablado en numerosas ocasiones de la importancia que está adquiriendo la automatización en el sector del Email Marketing. En este post indagaremos un poco más en este concepto y mostraremos cuáles son sus principales pilares.
Contextual Email Marketing as a paradigm for personalised customer experiences.
In this post we are going to take a closer look at the notion of Contextual Email Marketing, a notion that is gaining momentum in the specialised media, in light of the conclusions of the document The Contextual Marketing Imperative recently published by Forrester.
2015, a prosperous year for Email Marketing
Without a doubt, 2015 has marked a significant shift in the perception of email marketing. After several years of "email is doomed" statements, email marketing has risen from the ashes to become an essential element of digital marketing.
Email Marketing for subscription-based business models
We want to present in a general way Email Marketing strategies that can be applied to subscription-based business models. A subscription-based business model is one in which, instead of closing a sale each time to market a product or service, what is marketed is access to the product or service [...]
5 Email Marketing trends to watch in 2016
What will email marketing look like in 2016? Every year we are asked the same question. What is clear to us is that the digital market is a changing market, which forces marketers to adapt every year in order to have a real competitive advantage.
GIFs, a special touch to your emails this Christmas
The use of GIFs in email marketing is one of the trends that was predicted to be successful in 2015, and so it has been. Faced with the difficulty of incorporating quality videos in our emails and that all our users receive it correctly, the GIF appears as a simple and effective tactic.
Guide to hiring an email marketing tool
¿Qué encontraré en la guía? En las próximas páginas encontrarás aquellos elementos clave a considerar en todo proceso de selección de un proveedor de Email Marketing. Estos elementos se estructuran en torno a 7 grandes temas: – Usabilidad – Infraestructura – Funcionalidades – Entregabilidad – Resultados – Apertura a otros canales – La relación con […]
Introduction to attribution models in cross-channel marketing and a case study of attribution in email marketing.
¿Qué encontraré en el ebook? Introducción al marketing Cross Channel Explicación de los principales modelos de atribución Última interacción Primera interacción Modelo lineal Modelo de deterioro o desgaste en el tiempo Un caso práctico de atribución en Email Marketing
8 Tips para aumentar la tasa de apertura de tus emails en Navidad
¿De qué nos sirve enviar emails, si nadie los abre? Ya ha quedado claro que el email marketing es esencial en esta época del año. Y también que la tasa de apertura no es el objetivo principal de una estrategia de email marketing. Pero sí un elemento importantísimo. Por lo tanto, no olvides prestarle atención en tu campaña […]