Acaba de publicarse uno de los estudios que desde Digital Response seguimos con más atención, el National cliente email report de la DMA UK. En este post os presentamos las conclusiones que, a nuestro parecer, son más relevantes.
Email Marketing in Retail: user acquisition
Uno de los aspectos vitales en la estrategia de email marketing es la captación, y hoy aportaremos algunas ideas para conseguir hacer crecer la lista de correo de las empresas dedicadas al retail.
5 keys to successful email marketing
5 claves que todo profesional del email marketing debería aplicar para tener éxito en su profesión.
Differences between a real-time A/B test and a traditional A/B test
Contrary to what it might seem at first glance, the email marketing industry is in one of its most interesting moments, with the emergence of new providers and innovative technological solutions. Two companies that are leading this movement and that we at Digital Response are following closely are 8 Seconds [...]
Why email and website layouts are so different
Por lo general cuando un diseñador web te pide que le enseñes el código de tus emails se suele quedar como… ¿¿Qué es eso??
Google Email Markup in Email Marketing
In this post we want to explain how to implement Google's Email Markup based on schema.org in your email campaigns.
The 5 key pieces of a Retail Email Marketing programme
One of the sectors in which email generates a higher ROI is retail. The increase of users who buy online together with the specific weight of the brand in this industry explain, to a large extent, why email marketing campaigns in retail generate such good results. However, it is common to find, over [...]
Marketing Cloud: technology in the hands of marketing
A recent article in AdAge entitled "Hey, CMO: Larry Ellison and Oracle Want Your Business" reflected on the direction that large technology companies are taking towards brand marketers.
What is the customer journey?
We have already talked about the concept of cross-channel marketing and its fundamentals in another post. Here we want to go deeper into the idea of the customer journey as a framework for implementing a successful cross-channel strategy. What is the customer journey?
Yahoo fixes its problems with media queries
At the beginning of February, Fresh Inbox started a campaign to ask Yahoo to fix its incompatibility with the media queries we use to make our emails responsive.