En lo que respecta al email marketing, muchos siguen creyendo que se trata de un sector que no evoluciona y que sigue anclado en las técnicas y recursos de hace 15 años.
GIFs replace video in Email Marketing
Recientemente, estamos viendo muchos casos de utilización de GIFs de gran peso en email marketing (Haz click aquí para ver un ejemplo de Desigual).
Responsive Email Design: resources and materials from our webinar
Last Wednesday we launched our first webinar. The theme of this first seminar was Responsive Email Design, a hot topic in the email marketing sector that many of you are still "afraid" of due to the lack of homogeneous interpretation by many email clients.
State of Email Marketing in the UK: 53% increase in ROI in 2014
Acaba de publicarse uno de los estudios que desde Digital Response seguimos con más atención, el National cliente email report de la DMA UK. En este post os presentamos las conclusiones que, a nuestro parecer, son más relevantes.
Email Marketing in Retail: user acquisition
Uno de los aspectos vitales en la estrategia de email marketing es la captación, y hoy aportaremos algunas ideas para conseguir hacer crecer la lista de correo de las empresas dedicadas al retail.
5 keys to successful email marketing
5 claves que todo profesional del email marketing debería aplicar para tener éxito en su profesión.
Differences between a real-time A/B test and a traditional A/B test
Contrary to what it might seem at first glance, the email marketing industry is in one of its most interesting moments, with the emergence of new providers and innovative technological solutions. Two companies that are leading this movement and that we at Digital Response are following closely are 8 Seconds [...]
Why email and website layouts are so different
Usually when a web designer asks you to show him the code of your emails he's like... What's that?
Google Email Markup in Email Marketing
In this post we want to explain how to implement Google's Email Markup based on schema.org in your email campaigns.
The 5 key pieces of a Retail Email Marketing programme
One of the sectors in which email generates a higher ROI is retail. The increase of users who buy online together with the specific weight of the brand in this industry explain, to a large extent, why email marketing campaigns in retail generate such good results. However, it is common to find, over [...]