During 2014 we have talked many times about how to improve our email marketing. Here are some ideas that may be useful to take your email marketing strategy to the next level in 2015, as a summary of topics that we have discussed last year on our blog:
When we ask ourselves what is the key to improve the return on investment in email marketing, the answer can address very different aspects: care of the database, formatting and design of the message, optimisation of the user experience...
Users want to receive relevant information from brands. This statement, valid for marketing communications in general, makes even more sense in the field of email marketing. Let's keep in mind that the ways in which email is read
The size of our emails significantly influences the ability of our message to reach the inbox and impact our user. In this article we give you some ideas on how to optimise the size of your emails to optimise both deliverability and user experience.
Una de las tentaciones que con más frecuencia asalta a nuestros clientes consiste en querer introducir demasiados mensajes en un mismo email. Es razonable pensar que hay que aprovechar el momento de contacto con el usuario y proponerle varias opciones de interacción, sin embargo, no hemos de olvidar que un mensaje claro y unívoco puede generar una […]
En otras ocasiones hemos señalado que la tasa de apertura no es la única métrica de importancia en email marketing. Para medir el éxito de una campaña de email marketing lo primero es tener bien definidos los objetivos. No podremos hallar conclusiones si saltamos este primer paso.
To achieve our goals with email marketing campaigns and newsletters we must make the path as easy as possible to the user and eliminate any friction that may be encountered in the process to perform the action we want. To do this, it is vital to take care of usability and user experience in the design of our emails. [...]
One of the simplest and most effective ways to maximise the "open" of an email content and user interaction with it (click-through) is to resend the email to those users who did not open it in the first instance.
The objective of most marketing actions is the user's action, and our efforts must be focused on moving the user to carry out this action, whether it is a purchase, registration to a database, participation in a promotion or sweepstakes...
Cuando encontramos un emailing que a nuestro parecer es «brillante», nos gusta compartirlo con vosotros. Es el caso del emailing que os traemos aquí. Se trata de un emailing enviado por Amazon al usuario que acaba de realizar su primera compra con ellos. El email se recibió 5 días después de la primera compra. Se trata […]
