En otras ocasiones hemos señalado que la tasa de apertura no es la única métrica de importancia en email marketing. Para medir el éxito de una campaña de email marketing lo primero es tener bien definidos los objetivos. No podremos hallar conclusiones si saltamos este primer paso.
8 Usability tips for your newsletters
To achieve our goals with email marketing campaigns and newsletters we must make the path as easy as possible to the user and eliminate any friction that may be encountered in the process to perform the action we want. To do this, it is vital to take care of usability and user experience in the design of our emails. [...]
Email marketing example: What happens when we forward an email to non-openers?
One of the simplest and most effective ways to maximise the "open" of an email content and user interaction with it (click-through) is to resend the email to those users who did not open it in the first instance.
8 Tips to increase the conversion of your landings pages
The objective of most marketing actions is the user's action, and our efforts must be focused on moving the user to carry out this action, whether it is a purchase, registration to a database, participation in a promotion or sweepstakes...
Ejemplo email marketing: análisis de un "thank you email" de Amazon
Cuando encontramos un emailing que a nuestro parecer es «brillante», nos gusta compartirlo con vosotros. Es el caso del emailing que os traemos aquí. Se trata de un emailing enviado por Amazon al usuario que acaba de realizar su primera compra con ellos. El email se recibió 5 días después de la primera compra. Se trata […]
The CTA in Email Marketing
CTA stands for Call to action. The term refers to the elements of our email or website that seek to provoke an action in the user. In general, these are usually buttons or banners that call for interaction.
Checklist para evitar errores en una campaña de Email Marketing
Uno de los aspectos cruciales cuando se ejecuta una campaña de email marketing , consiste en verificar que no haya ningún error. La ejecución del email marketing requiere una gran dosis de atención a los detalles, lo cual es difícil de mantener cuando se trabaja con urgencias y realizando múltiples tareas a la vez.
3 Tools to check if your email may be classified as SPAM
One of the keys to the success of an email marketing campaign, and although it may seem obvious, is that the email reaches its recipients. What at first may seem simple and basic, actually involves a special care of several elements of our email: the subject, the validation of the HTML code, the email's [...]
6 Tips to improve your newsletters
Often, we just need a quick reminder to keep doing things right and get the most out of our marketing efforts. That's why, in this post, we bring you some quick "information pills" to help you keep your emails delivering the best results.
How to design an email: before you start
The design phase of an email or email marketing campaign has to take into account several factors. First of all, before opening Photoshop, Fireworks or whatever design tool you use, we must analyse the situation and work on a strategic approach. For this phase, we recommend that you ask yourself the following questions: