Loyalty email marketing can be extremely efficient. According to the latest Response Rate Report from the Direct Marketing Association, in 2012 the ROI of loyalty email marketing was 28.50$ in sales for every 1$ invested. However, the following data on the ROI of email marketing has caught our attention: [...]
In the previous post we talked about how to detect if we have entered a mail blacklist. Today we tell you about the next step, removing our IP from these blacklists. Sometimes it is a cumbersome process, as the only solution is to ask the blacklist to review the classification as a spammer and that the blacklist is not [...]
Mail blacklists are databases that collect suspicious IPs from which mass mailings are sent, potential spammers. Through them, email providers try to minimise the invasion of our inboxes by spam. When sending an email, the email service provider (by [...]
Limoges Jewelery, an online jewellery retailer, was seeing a significant drop in results from its email marketing campaigns. The company responded with a re permission strategy and a Welcome Program that increased revenue by 51%.
We continue with this post the series of posts that we are dedicating to Email Marketing Tools. If you are considering changing your email marketing tool, it is probably due to one of the following reasons: - The service/support you receive from your provider is insufficient - The needs in terms of sophistication of the software [...]
Recently, the American company Silverpop has published an interesting study on Email Marketing metrics. In it we will find a deep and extensive analysis of campaigns sent during 2012 and data such as these:
When we do loyalty email marketing we are faced with two major challenges to address: technology and people. In other posts we have already discussed the area of sending tools. In this and subsequent posts, we are going to discuss the email marketing services that can be commissioned to [...]
One of the most widely used email marketing tools is the preview tool. It allows you to analyse how the email will look on different email providers (Gmail, Yahoo, Outlook, Thunderbird, etc.) on different devices (smartphone, tablet and desktop) and on the main browsers (Chrome, Firefox, Explorer).
This will be the first post in a series dedicated to email marketing tools. In this series we will not only deal with what is known in the industry as ESP (Email Service Providers), but we will also talk about other email marketing tools that can help you to make your work more efficient. Let's start with one of [...]
Sometimes we are disappointed by a very low open rate in an email campaign. Let's analyse what can be the causes of these statistics and how to solve them: - Low quality database It is the first step to succeed in our email campaigns, targeting the people we want to reach.
