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Blog, Email Marketing Examples

Email marketing best practices: apologising (Mini Case)

18 September 2013 Jordi Puig Comments Off on Best practices de email marketing: pedir disculpas (Caso Mini)

Most commonly, email marketing campaigns are commissioned to PEOPLE(:)). This has more advantages than disadvantages, but an unavoidable factor is that human beings are not infallible.

Blog, Mobile Email

Litmus' Guide to Responsive Email Design (Infographic)

16 September 2013 Jordi Puig Comments Off on Guía de Litmus para el Responsive Email Design (Infografía)

Some time ago we brought up the topic of mobile responsive email campaigns and Responsive Email Design and yesterday we came across this resource. It is a very practical infographic that summarizes the key points of this tactic. The reasons to put it into practice and technical indications for [...]

Blog, Email Marketing

Improving the ROI of Email Marketing

12 September 2013 Jordi Puig Comments Off on Mejorar el ROI del Email Marketing

Many times, smaller companies that start using email marketing, do it by inertia, without much depth in their objectives and without having much idea of the results that can be expected. However, when we start to take email marketing seriously and we realise that with some perspective [...]

Blog, Mobile Email

How to adapt email marketing to a mobile audience: scalable, fluid and responsive design

9 September 2013 alecastellano Comments Off on Cómo adaptar el email marketing a una audiencia móvil: diseño escalable, fluido y responsive

With the latest mobile email campaign open rates hovering around 40% (according to Litmus), we should be aware of this trend and start to understand how we can react to improve the user experience.

Blog, Mobile Email

Should I adapt my email marketing campaigns to mobile?

4 September 2013 Jordi Puig Comments Off on ¿Debo adaptar mis campañas de email marketing al móvil?

Fast-paced. That is the word with which we could adjectivise the pace of change and readjustment to which technology is subjecting us. In the case of email marketing, the technological trend towards touch and mobile forces us to reinvent ourselves and generate new strategies that optimise the user experience and thus contribute to a better user experience, and to [...]

Blog, Opening Rate

Improve your open rate with a good subject line

2 September 2013 Jordi Puig Comments Off on Mejora tu tasa de apertura con un buen asunto

As we have seen in other articles, the open rate should not obsess us, but it is still, in most cases, one of the most important metrics in email marketing. It will always depend on our objectives and the type of mailing list we are targeting, but a good open rate will always depend on the [...]

Blog, Opening Rate

Open rates by sector in email marketing

28 August 2013 Jordi Puig Comments Off on Tasa de apertura por sector en email marketing

We have been talking for a few days about the open rate, how to optimise it and that we should not become obsessed with it. We will never tire of saying that although it is an important metric, our objectives should go beyond it and be more oriented towards conversion. However, a situation that we find ourselves in [...]

Blog, Relationship Marketing

Relationship Marketing: why is it profitable to maintain a stable relationship with customers?

26 August 2013 Jordi Puig Comments Off on Marketing Relacional: ¿por qué es rentable mantener una relación estable con los clientes?

Marketing, since its origin, has been based on generating a relationship with audiences, so we are not discovering the Americas if we now call it "Relationship Marketing". In the end, the term "relational" is nothing more than a reminder that our first objective must be to generate stable relationships with the public.

Blog, Relationship Marketing

What is relationship marketing?

21 August 2013 Jordi Puig Comments Off on ¿Qué es el marketing relacional?

Surely many of you have heard this term without knowing very well how it is defined, and others will come here looking for a deeper understanding of the subject. We begin with a series of articles that will help you better understand what it is and how we can optimise our relationship marketing strategies.

Blog, Opening Rate

The fall in the opening rate in summer What can we do?

19 August 2013 Jordi Puig Comments Off on La caída de la tasa de apertura en verano ¿Qué podemos hacer?

August. The holidays are here and the "Out of office" autoresponders are on the rise. We also see, in many cases, a significant drop in the opening rates of our emails, even more so if we are talking about B2B mailings. This drop is natural, but it still worries many marketers and raises concerns about what to do [...]

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