Sometimes we are disappointed by a very low open rate in an email campaign. Let's analyse what can be the causes of these statistics and how to solve them: - Low quality database It is the first step to succeed in our email campaigns, targeting the people we want to reach.
Most commonly, email marketing campaigns are commissioned to PEOPLE(:)). This has more advantages than disadvantages, but an unavoidable factor is that human beings are not infallible.
Some time ago we brought up the topic of mobile responsive email campaigns and Responsive Email Design and yesterday we came across this resource. It is a very practical infographic that summarizes the key points of this tactic. The reasons to put it into practice and technical indications for [...]
Many times, smaller companies that start using email marketing, do it by inertia, without much depth in their objectives and without having much idea of the results that can be expected. However, when we start to take email marketing seriously and we realise that with some perspective [...]
With the latest mobile email campaign open rates hovering around 40% (according to Litmus), we should be aware of this trend and start to understand how we can react to improve the user experience.
Fast-paced. That is the word with which we could adjectivise the pace of change and readjustment to which technology is subjecting us. In the case of email marketing, the technological trend towards touch and mobile forces us to reinvent ourselves and generate new strategies that optimise the user experience and thus contribute to a better user experience, and to [...]
As we have seen in other articles, the open rate should not obsess us, but it is still, in most cases, one of the most important metrics in email marketing. It will always depend on our objectives and the type of mailing list we are targeting, but a good open rate will always depend on the [...]
We have been talking for a few days about the open rate, how to optimise it and that we should not become obsessed with it. We will never tire of saying that although it is an important metric, our objectives should go beyond it and be more oriented towards conversion. However, a situation that we find ourselves in [...]
Marketing, since its origin, has been based on generating a relationship with audiences, so we are not discovering the Americas if we now call it "Relationship Marketing". In the end, the term "relational" is nothing more than a reminder that our first objective must be to generate stable relationships with the public.
Surely many of you have heard this term without knowing very well how it is defined, and others will come here looking for a deeper understanding of the subject. We begin with a series of articles that will help you better understand what it is and how we can optimise our relationship marketing strategies.
