We continue with this post the series of posts that we are dedicating to Email Marketing Tools. If you are considering changing your email marketing tool, it is probably due to one of the following reasons: - The service/support you receive from your provider is insufficient - The needs in terms of sophistication of the software [...]
Email Marketing Benchmark: Open, Click, Bounce Rates...
Recently, the American company Silverpop has published an interesting study on Email Marketing metrics. In it we will find a deep and extensive analysis of campaigns sent during 2012 and data such as these:
What email marketing services can an agency offer you?
When we do loyalty email marketing we are faced with two major challenges to address: technology and people. In other posts we have already discussed the area of sending tools. In this and subsequent posts, we are going to discuss the email marketing services that can be commissioned to [...]
Email marketing tools(II): Preview in email services
One of the most widely used email marketing tools is the preview tool. It allows you to analyse how the email will look on different email providers (Gmail, Yahoo, Outlook, Thunderbird, etc.) on different devices (smartphone, tablet and desktop) and on the main browsers (Chrome, Firefox, Explorer).
Email Marketing Tools (I)
This will be the first post in a series dedicated to email marketing tools. In this series we will not only deal with what is known in the industry as ESP (Email Service Providers), but we will also talk about other email marketing tools that can help you to make your work more efficient. Let's start with one of [...]
Low open rate - what can I do?
Sometimes we are disappointed by a very low open rate in an email campaign. Let's analyse what can be the causes of these statistics and how to solve them: - Low quality database It is the first step to succeed in our email campaigns, targeting the people we want to reach.
Email marketing best practices: apologising (Mini Case)
Most commonly, email marketing campaigns are commissioned to PEOPLE(:)). This has more advantages than disadvantages, but an unavoidable factor is that human beings are not infallible.
Litmus' Guide to Responsive Email Design (Infographic)
Some time ago we brought up the topic of mobile responsive email campaigns and Responsive Email Design and yesterday we came across this resource. It is a very practical infographic that summarizes the key points of this tactic. The reasons to put it into practice and technical indications for [...]
Improving the ROI of Email Marketing
Many times, smaller companies that start using email marketing, do it by inertia, without much depth in their objectives and without having much idea of the results that can be expected. However, when we start to take email marketing seriously and we realise that with some perspective [...]
How to adapt email marketing to a mobile audience: scalable, fluid and responsive design
With the latest mobile email campaign open rates hovering around 40% (according to Litmus), we should be aware of this trend and start to understand how we can react to improve the user experience.