4 infographic views on the reality of email marketing. Each one tells us something interesting about the current state and future of this discipline. #1. Why email marketing is still the main means of direct and interactive communication. In this infographic we see the impact that email marketing has compared to the [...]
4 tactics to make your Welcome Email a success.
On the internet, a large part of the investment is dedicated to attracting traffic to the digital channels where the brand is present (website, landing pages, Facebook, Twitter, etc.). For this investment to yield positive returns, it is necessary to convert the visit into a lead (registered user) whose subsequent "cultivation" will crystallise into a first sale [...].
3 essential books on email marketing and online relationship marketing
Now that many of you will be enjoying a few days of holidays and part of your free time will be devoted to reading, Digital Response would like to recommend 3 books on email marketing and online relationship marketing. They are works that deal, from different angles, with the key aspects around which the activity of email marketing revolves.
The 3 most effective techniques to nurture your email marketing list
One of the aspects covered in the "MarketingSherpa 2012 Email Marketing Benchmark Report" by MarketingSherpa, is the effectiveness of different techniques to capture registrations according to email marketers. These are the three tactics best valued by the professionals of the sector: Source: http://www.meclabs.com/training/publications/benchmark-report/2012-email-marketing Tactic 1.
When to call on the services of an email marketing agency
If you are considering starting to carry out email marketing actions on your database, you are probably wondering which of the alternatives available on the market is the most appropriate to carry them out, both from the point of view of technology and the services to hire [...].
7 tips to make your email marketing copy convert
1. Simple and direct When a user opens an email or lands on a page, you have 3 to 5 seconds to capture their attention and convey an idea. Instead of using complex words or technical terms, use simple language. You can think about how you would say something to a friend and adapt it to [...]
Incorporating video in Email Marketing
According to the latest study by Forrester Research, the incorporation of video in Email Marketing actions can triple the CTR compared to other campaigns. Rich video formats are a powerful tool for persuasion and communication: we can convince a prospect to try a new product, educate them on the uses of video in email marketing, and [...]
The most used email clients (in openings) are...
In this post, we are reporting on the latest update of the Email Client Market Share by Litmus, which analyses the market penetration of the different email clients worldwide based on openings. The data covers the last 12 months of the year (1 May 2011 to 31 May 2011).
Ten Inbox Secrets: Results of applying Eye Tracking to Email Marketing
The agency Red C has just published a study entitled "Ten Inbox Secrets". It offers the results obtained from an Eye Tracking analysis of 50 emails from up to 8 different industries with more than 100 participants. The value of this work lies in its empirical methodology, whose conclusions have been contrasted during the [...]
RFM (Recency, Frequency, Monetary) analysis applied to Email Marketing
RFM-based analysis has been used for more than 50 years by direct marketers in distance selling and direct mailing companies. It is a tried and tested method that, if properly implemented, offers high conversion rates in email marketing actions. The idea [...]