Havaianas decided to implement an abandoned cart recovery programme in order to generate more conversions and increase their turnover. Digital Response, an agency specialising in Email Marketing and Marketing Automation, carried out the process. In the following Case Study we present the project, as well as the results obtained.
In this post we will talk about email marketing for GlobalGiving, the first and largest crowdfunding community in the world. A community that has subscribers all over the world and needs to send highly engaging and relevant content to its users.
"Unique places and looks from Barcelona" is the subject of the email we liked so much from Desigual. Once again, the retailer has surprised us with an excellent email marketing campaign based on Cross Channel and the use of Storytelling.
Here is a case study from Easy Jet that shows, with Havas Helia and toneapi technology, how analysing the relationship between click through rate and the emotions evoked by the text can be an effective way to predict user behaviour.
SUCCESS CASE CLIENT: DERBY HOTELS COLLECTION AGENCY: Digital Response (email marketing agency) CASE: Redesign of email marketing strategy
SUCCESS CASE CLIENT: Nespresso Business Solutions (DABA) AGENCY: Digital Response (Cyberclick) CASE: Email marketing campaign to generate traffic to Facebook (application) and coffee shops SUMMARY During the months of May and June 2013, the B2B division of Nespresso carried out an email marketing action on the database of [...]
CLIENT: TOUS AGENCY: Digital Response CASE: Applying Responsive Email Design to Email Marketing Strategy
